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The Product Marketing Manager will be a key member of the product marketing team, driving the messaging and positioning of our product portfolio, identifying differentiators and formulating value propositions, developing useful sales collateral, ideating strategies for demand generation and client retention campaigns, partnering to deliver sales enablement, and supporting go-to-market efforts for our healthcare IT solutions. The manager will own the messaging and campaign strategy for a defined portion of Greenway Health’s products and services portfolio. They are responsible for developing product messaging for the deployment of new features and functionality for existing products as well as new products and serves as a subject matter expert relative to the sales positioning of each. Working closely with a variety of teams including sales, product management, operations, and customer success, the Product Marketing Manager will oversee and create unique and consistent messaging and assets to realize marketing originated bookings goals and sales revenue targets

Essential Duties & responsibilities

• Develops and implements marketing plans and critical initiatives to overcome business obstacles, drive market share & achieve sales targets, define product value proposition, key messaging, campaign approach, sales enablement and more.
• Supports message and content development; collaborates with sales to ensure effective sales representative use of campaign materials.
• Identifies the relevant market-facing positioning of key benefits for our products with the purpose of providing enablement assets and education to sales and strong marketing strategies focused on driving demand.
• Leads the development of collateral and sales tools to promote the value of product features—including but not limited to—content drafting, illustrative thought leadership and competitive messaging alignment.
• Provides subject matter expertise relative to our products for the purposes of designing campaigns, supporting RFPs, collaborating toward articles in industry publications and internal sales training materials.
• Partners cross-functionally to provide guidance relative to the competitive aspects of our software solutions. Helps to develop competitive positioning and targeting for current clients or prospects currently using competitive solutions.
• Delivers product-related presentations and demonstrations for the purpose of developing internal sales knowledge and lead generation.
• Serves as lead and project manager for the tactical execution of product marketing strategy for Greenway’s multi-channel marketing efforts, including media, website implementation, social engagement, and related digital drivers.
• In partnership with cross-functional teams, supports market analysis activities, identifying key segment value drivers, growth opportunities, product positioning & customer segmentation/targeting.
• Leads regular meetings with product and sales leaders to gather insights and solicit feedback on messaging, programs and tactics, provide marketing updates, gather competitive intelligence, and drive ideation discussions
• Collaborates with cross-functional teams (e.g. legal, compliance, customer success, medical, sales, operations, and learning and development) to ensure alignment on brand strategy and creates a sense of urgency to ensure rapid completion of prioritized initiatives.

Education and Experience

• High School Diploma/GED
• Bachelor’s Degree in Business or Marketing; or equivalent experience
• Five (5)+ years of marketing experience in a corporate environment
• Five (5)+ years of Healthcare IT experience preferred

SKILLS, KNOWLEDGE, AND ABILITIES

• Experience managing product marketing strategy, including customer segmentation, value propositions, key messaging, product positioning, and client-centric story development
• Experience developing and managing marketing related to the entire product life cycle
• Experience creating and managing integrated marketing campaigns
• Ability to translate product and feature capabilities into easily understood value-driven messages that can be used for multiple purposes
• Ability to communicate product information in a concise and understandable manner that can be used by sales personnel to enhance their ability to sell
• Mastery of Microsoft Office (Word, Excel, PowerPoint)
• Familiarity with SharePoint and website content management systems
• Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences
• High emotional intelligence
• Proven ability to collaborate with and support multiple stakeholder groups with competing priorities
• Ability to thrive in a fast-paced, ever-changing environment
• Confidence and poise when presenting to and interacting with executive leadership
• Results-oriented and data-driven personality

Essential Duties & responsibilities

• Develops and implements marketing plans and critical initiatives to overcome business obstacles, drive market share & achieve sales targets, define product value proposition, key messaging, campaign approach, sales enablement and more.
• Supports message and content development; collaborates with sales to ensure effective sales representative use of campaign materials.
• Identifies the relevant market-facing positioning of key benefits for our products with the purpose of providing enablement assets and education to sales and strong marketing strategies focused on driving demand.
• Leads the development of collateral and sales tools to promote the value of product features—including but not limited to—content drafting, illustrative thought leadership and competitive messaging alignment.
• Provides subject matter expertise relative to our products for the purposes of designing campaigns, supporting RFPs, collaborating toward articles in industry publications and internal sales training materials.
• Partners cross-functionally to provide guidance relative to the competitive aspects of our software solutions. Helps to develop competitive positioning and targeting for current clients or prospects currently using competitive solutions.
• Delivers product-related presentations and demonstrations for the purpose of developing internal sales knowledge and lead generation.
• Serves as lead and project manager for the tactical execution of product marketing strategy for Greenway’s multi-channel marketing efforts, including media, website implementation, social engagement, and related digital drivers.
• In partnership with cross-functional teams, supports market analysis activities, identifying key segment value drivers, growth opportunities, product positioning & customer segmentation/targeting.
• Leads regular meetings with product and sales leaders to gather insights and solicit feedback on messaging, programs and tactics, provide marketing updates, gather competitive intelligence, and drive ideation discussions
• Collaborates with cross-functional teams (e.g. legal, compliance, customer success, medical, sales, operations, and learning and development) to ensure alignment on brand strategy and creates a sense of urgency to ensure rapid completion of prioritized initiatives