Marketing Manager

at  Richfield Graduate Institute of Technology

seeking a versatile and results-driven Marketing Manager to take charge of all aspects of our marketing efforts. This is an exciting opportunity for a creative thinker who thrives in a fast-paced, hands-on environment and enjoys wearing multiple hats. As the Marketing Manager, you’ll play a pivotal role in shaping our brand, driving customer engagement, and fueling the growth of our business. This position includes creating and refining the marketing plan for IVitamin+, IVitamin’s fractional franchise that is launching in 2025.
WHO WE ARE At IVitamin, we believe that wellness is a journey defined by its ups and downs, and the only true way to enjoy the lifestyle you choose is to feel your best while you experience it.
Put simply – Feel your best, be your best, live your best life.
Whether you’re a tireless mom, devoted athlete, busy entrepreneur, or a wanderlust traveler – IVitamin is made up of real people looking to feel better and find a healthy life balance with IV hydration therapy while putting a priority on health and wellness.
Our WHY – At IVitamin, our North Star is simple but powerful: promoting health, energy, vitality, and the joy of feeling your best. This guiding beacon is at the core of everything we do. By keeping this mission in focus, we are building a business that truly serves our community’s definition of success in wellness and vitality. Join our IVitamin team to help clients feel their best, be their best, and live their best!
Our Infusion Hydration Lounges are boutique medical facilities located in downtown Austin and North Austin, designed for the health-conscious and wellness-driven. We offer a range of IV vitamin hydration therapies and regenerative IVs both in our lounges and through mobile services to clients’ homes or offices. Our clients come to us looking to boost their energy, improve their health, and achieve balance through IV hydration therapy.
The best of the best may seem cliché, but to our team at IVitamin, it is the foundation on which we are built. When it comes to patient safety, quality of care, and client experience, nothing but exceptional is acceptable. These are the core values we use to define quality of work for performance reviews, recognition, growth within the company, and, at times, parting ways with the company. It is our goal and mission that every employee should feel fulfilled, and that the best fit works for both the company and the employee.

QUALIFICATIONS

• Proven experience in marketing, social media management, content creation, and paid digital ads including creation of funnels, email nurture campaigns. Minimum of 5 years experience preferred.
• Proficient in graphic design tools (e.g., Canva, Adobe Suite).
• Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo).
• Familiarity with website management tools (e.g., WordPress, Squarespace).
• Exceptional organizational and project management skills.
• Strong written and verbal communication skills.
• Passion for health, wellness, and promoting a balanced lifestyle.
• Experience launching new products and services with proven successful results.
• Experience in event coordination and maximizing results through marketing efforts.

1. Digital Marketing and Paid Ads:

• Create, manage, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram.
• Track campaign performance and adjust strategies to maximize ROI.
• Create marketing funnels by designing and implementing strategies to attract potential customers at each stage of the funnel, from initial awareness through consideration and ultimately to conversion

1. Content Creation and Social Media Management:

• Develop, schedule, and manage engaging content for all social media platforms.
• Create graphics and multimedia content that align with brand aesthetics.
• Work with influencers to create new business opportunities.

1. Email Marketing:

• Design and execute email nurture campaigns to build customer relationships and drive sales.
• Analyze campaign metrics and improve open rates, click-through rates, and conversions.

1. Website Maintenance and SEO:

• Oversee website updates, ensure functionality, and maintain consistent branding.
• Optimize web content for SEO to improve search engine rankings.

1. Internal Marketing Campaigns:

• Create promotional materials and campaigns to support in-lounge marketing efforts.
• Develop materials for membership programs and seasonal promotions.

1. Partnerships and Events:

• Reach out to local businesses for partnerships and sponsorship opportunities.
• Plan and execute flawless wellness events to promote IVitamin services.
• Work alongside the sales representative and internal team to coordinate all events.

1. Analytics and Reporting:

• Measure and report on the effectiveness of all marketing campaigns.
• Provide insights and recommendations for future strategies.
• Work closely with Director of Operations to meet KPIs that drive growth for the business