JOB SUMMARY

If you are looking to make your mark on the industry, while bringing your creative flare to a growing company that is posed for upward mobility, then read on. The Marketing Manager is the tip of the spear in creative efforts on behalf of John Brothers Holdings, driving success through calculated steps and strategic engagements within their team and respected stakeholders across multiple divisions and affiliated companies. In this role you would manage a team of marketing professionals as well as run point for third party marketing engagements, to service our divisional needs, along with corporate leadership vision for the future of the John Brothers family of companies (Ritz-Craft Corporation, Legacy Crafted Cabinets, Legacy Building Supply, Ritz-Trans, and Rusty Rail Brewing Company). As the Marketing Manager, you are not only the creative genius behind our collection of brands and products, but also the driving force in managing strategy, vision, and results. To be effective in this role you will need to balance both priorities to ensure all needs are met from both creative and administration, by leveraging your team members, third part contractors, and strategic industry parties with additional resources, along with the Sales team at large. Combined, Marketing will help drive sales and success for all companies. Through team management and effort, you will leverage your immediate and support team members and technology, growing market share for overall corporate growth and success in midwestern and eastern market focus. As a Marketing Manager you will help manage individuals job expectations, recruitment of team members, cultivation of talent on the team, and disciplinary action as needed to help drive culture, collaboration, and results for the marketing division. Success in this role is met by leveraging your management core, networking, sales and marketing skills, collaboration and teamwork skills, and business acumen for creating a successful customer experience through all physical and digital resources.

EXPERIENCE

Valid driver’s license
Familiarity with sales pipeline process, and the role marketing plays
2 years marketing team management experience
2 years marketing budget creationplanning
2 years digital marketing program management
2 years project/program management
4 years videography and/or photography firsthand experience
6 years marketing experience
6 years reading and creating sales based presentations
KPI knowledge and utilization, tie to revenue, and team goals
Budget management, and ROI analysis for overall marketing efforts
Proven track record of sales growth (reporting) through marketing efforts
Recruiting and onboarding of team members
Customer Relationship Management (CRM) systems
Familiarity with modular/offsite construction preferred
Knowledge of the construction and/or building products industries at a minimum

Marketing software familiarity

• Lumion a plus
• WIX website platform knowledge a plus
• Hubspot software a plus
• Google analytics a plus
• Adobe creative suite a plus

The creative face of John Brothers Holding family of companies
Ambassador of all brands and products
Manage all aspects of marketing relationship(s)/engagement(s) on behalf of all companies under the John Brother’s Holding umbrella and Ritz-Craft Corporation core team
KPI review and analysis to strategically drive revenue growth
Cultivate strong team dynamics and results
Strong intrapersonal and interpersonal skills
Excellent verbal, non-verbal, written, and visual communication skills
Research on new industry trends and tools and make recommendations to Leadership team, working closely with product development and design to maintain connection to the market at large

StrategyLeadership Engagement

• Consult with Board of Directors (BOD) members to assist in driving individual and strategic business goals
• Strategic planning for new solutionsimprovements for current initiatives (per company)
• Assist in managing third party ad agencies, support vendors, programmers, etc.

Companies Website(s) Management

• Strategic planning for website messaging, content and lead capture effectiveness
• Monthly analytics evaluation with the goal of dialing in messaging and lead capture effectiveness
• Creation/Management of landing pages for digital advertising and social media campaigns
• Create/manage customer hosted websites (including SEO reviews, quarterly)
• Maintenance/grooming of all sites (SEOfeedback based)
• Maintain ‘back-end’ customer support for site(s)

Social Media Programming

• Strategic planningmanagement of all social media platforms; SSM optimization
• Content creation/management as required for all platforms
• Evaluation and adjustments to existing platform, quarterly, minimum
• Provide support resources and consultation services to customer base as required

Advertising Programming

• Establish a quarterly budget for digital and traditional advertising
• KPI review to support all advertising channelsmessaging strategies for their effectiveness
• Provide support resources and consultation services to customer base as required

Corporate Newsletter(s)

• Graphic designcreative content
• Manage leadership/personnel to meet distribution needs
• Editingghost wiring as needed, including content recommendations

Sales SupportEngagement

• Graphic design support for internalexternal customer outreach
• Creation of presentation pitch books as required
• Creation/maintenance of CRM driven email communication campaigns
• Maintain/manage centralized database of all created materials

Events Management

• Maintain/manage company apparel program(s)
• Manage company ‘swag’ programsbusiness cards creation
• Manage company review(s) on platforms; social/website/BBB/etc.
• Coordinate, collect and submit all award program submissions
• Coordination/execution for customer engagement events

-Coordination of 3rd party trade shows - registration, set up/tear down, and logistics