OVERVIEW

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives. The ideal candidate will have a strong background in digital marketing and e-commerce, with a proven ability to develop and execute effective marketing strategies that drive brand awareness and sales growth. This role requires a creative thinker who can analyze market trends and consumer behavior to optimize our marketing efforts.

QUALIFICATIONS AND SKILLS

• Bachelor’s Degree in Marketing, Business Administration, or a related field. A master’s degree would be an asset.
• 5+ years of experience in marketing, with a focus on the construction, brokerage, or excavation industries preferred.
• Proven track record of developing and executing successful marketing campaigns.
• Strong project management skills.
• Strong communication skills with the ability to effectively relay performance to the CEO engaging upper management so they understand the vision and direction
• High-level marketing knowledge, including digital marketing, content creation, and advertising.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Excited about the business and process development needed for this role
• Leadership experience to guide and coordinate the team.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  Job Type: Full-time

Benefits:

• Extended health care
• On-site parking
• Paid time off

Experience:

• Marketing: 3 years (preferred)

Licence/Certification:

• Class 5 Licence (preferred)

Work Location: In perso

Strategic Planning & Campaign Management:

• Develop and implement a compelling brand narrative and vision for Rockport Group of Companies, utilizing existing assets (logos, typeface, colors, vision statement) or craft new elements as needed to bring the brand to life.
• Develop a comprehensive marketing strategy that aligns with growth objectives including achieving full occupancy in apartments, securing new client engagements and enhancing brand visibility.
• Develop additional marketing plans for all customer-facing divisions.
• Establish lead generation targets for campaigns across each division.