Marketing Manager

at  SmartPandas

About us
Based in York, UK, SmartPandas is a family-run software development agency driven by a passion for creating industry-leading software and a strong commitment to the environment. We combine our extensive experience in building successful SaaS startups with our clients’ aspirations to deliver exceptional results.
Our expertise lies in building cutting-edge products and advanced technologies. By leveraging advanced AI tools, we optimise our code for efficiency and sustainability, reducing power consumption, minimising bugs, and lowering our carbon footprint. Our clients appreciate our relationship-first approach, sustainable practices, and commitment to delivering unmatched software development experiences.
At SmartPandas, we partner with startups and SMEs to support their growth and innovation journey, making us one of the leading software development agencies in the UK. We are proud to combine our technical excellence with our dedication to sustainability and collaboration.
About the role
Are you a creative and driven individual with a passion for marketing and innovation? Are you looking for a dynamic role where you can make a significant impact and help drive the growth of a thriving company? If so, then we have the perfect opportunity for you!
We are seeking a talented Marketing Manager to join our team at SmartPandas, a leading e-commerce company that specializes in stylish and functional products for the modern consumer. In this role, you will be responsible for developing and executing marketing strategies that will elevate our brand, increase our online presence, and drive sales.

Key responsibilities

• Develop and implement comprehensive marketing strategies and campaigns to achieve company objectives
• Conduct market research to identify consumer trends, competitor analysis, and opportunities for growth
• Utilise digital marketing techniques such as SEO, PPC, email marketing, and social media to drive website traffic and conversions
• Create creative and engaging content across various channels to increase brand awareness and engagement
• Collaborate with in-house designers and web developers to produce high-quality visuals and improve user experience on the website
• Monitor and analyze marketing data to identify areas for improvement and make data-driven decisions
• Manage and track marketing budget and ROI, ensuring efficient and effective use of resources
• Collaborate with cross-functional teams to launch new products and initiatives and ensure consistency in brand messaging
• Stay up-to-date with industry trends and best practices and implement them into our marketing strategies

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of experience in marketing, preferably in e-commerce or similar industry
• Proven track record of developing and executing successful marketing campaigns and strategies
• Strong knowledge of digital marketing techniques, tools, and analytics
• Excellent communication and interpersonal skills, with the ability to work cross-functionally and manage multiple stakeholders
• Creative and innovative mindset with a keen eye for detail
• Strong analytical skills and the ability to interpret data and make data-driven decisions
• Experience managing a budget and tracking return on investment
• Passion for staying up-to-date with industry trends and best practices

Why join us?

At SmartPandas, we value our team members and believe that a happy and motivated workforce leads to greater success. In addition to a competitive salary and benefits package, we offer:

• A dynamic and collaborative work environment where your ideas and contributions are valued
• Opportunities for professional development and growth
• The chance to be part of a successful and rapidly growing company

If you are passionate about marketing and have the drive and skills to take our brand to the next level, then we want to hear from you

• Develop and implement comprehensive marketing strategies and campaigns to achieve company objectives
• Conduct market research to identify consumer trends, competitor analysis, and opportunities for growth
• Utilise digital marketing techniques such as SEO, PPC, email marketing, and social media to drive website traffic and conversions
• Create creative and engaging content across various channels to increase brand awareness and engagement
• Collaborate with in-house designers and web developers to produce high-quality visuals and improve user experience on the website
• Monitor and analyze marketing data to identify areas for improvement and make data-driven decisions
• Manage and track marketing budget and ROI, ensuring efficient and effective use of resources
• Collaborate with cross-functional teams to launch new products and initiatives and ensure consistency in brand messaging
• Stay up-to-date with industry trends and best practices and implement them into our marketing strategie