PRIMARY QUALIFICATIONS

• 5+ years of marketing experience, ideally in a B2B SaaS, fintech, or advisor-facing organization
• Strong understanding of the financial advisor audience, including what motivates them, how they buy, and how they prefer to engage
• Proven experience developing and executing content-driven marketing campaigns that generate leads and nurture relationships
• Comfort working in a fast-moving, data-informed environment where speed and creativity are celebrated
• Experience using AI tools (e.g., ChatGPT, Claude, Perplexity, etc.) to streamline workflows, spark creativity, and improve marketing performance
• Strong writing skills and editorial judgment with an eye for clarity, tone, and audience relevance
• Experience with marketing automation platforms (e.g., HubSpot, ActiveCampaign, or similar)
• Self-starter with the ability to juggle multiple projects and deadlines

PERKS & BENEFITS

• Join a team that’s reinventing advisor marketing with automation, intelligence, and heart
• Own a critical growth channel and build programs that make a measurable impact
• Work alongside an experienced team with deep fintech, marketing, and SaaS expertise
• Be part of an AI-forward marketing team that embraces emerging tools to move faster and smarter
• Enjoy a culture that values initiative, accountability, and genuine collaboration
• Work Remotely
• Flexible PTO
• Development Fund to help you grow
• Medical Insurance Options
• Parental/Maternity Leave
• Growth opportunities
  As of July 2025, the expected compensation range for this position is $90,000-130,000 USD/ $90,000-130,000 CAD based on country of residence. Pay will be based on several factors, such as experience, certifications, location, market conditions, and other business and organizational needs. Snappy Kraken anticipates that the reasonably expected salary for this position could change in the future and retains the right to change or revisit the salary range according to business needs.
  —
  As a remote company, it is critical to remember that our contributions and teams are interconnected and accessibility is the expectation.
  At Snappy Kraken, diversity powers meaningful connections, impactful work, and great outcomes. Our culture of diversity and inclusion means we nurture an environment where each team member can do their best work.
  The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
  The pay range for this role is:
  90,000 - 130,000 USD per year(Remote (United States))
  90,000 - 130,000 CAD per year(Remote (Canada)

THE PURPOSE OF THIS ROLE

The Marketing Manager position is a full-time, remote position at Snappy Kraken. Accessibility requirements are dependent on the role but could be expected during standard business hours Monday through Friday. This position is open to any candidates currently residing and eligible to legally work in the United States or Canada.
We’re looking for a strategic and execution-focused Marketing Manager to help grow our retail channel targeting financial advisors. This is a high-impact role on a fast-paced marketing team that’s shaping the future of advisor marketing. You’ll be responsible for developing and executing marketing programs that acquire, engage, and retain financial advisors—especially solo advisors and small firms—across the U.S.
This is an exceptional opportunity for someone who knows the advisor landscape, understands how to craft compelling content, and thrives in an environment where creativity, agility, and results matter.
The Marketing Manager will report to the VP or Marketing.

PRIMARY ROLE & RESPONSIBILITIES

• Own the retail marketing strategy for financial advisors—including campaign planning, messaging, and execution across channels (email, social, webinars, etc.)
• Develop and execute segmented campaigns to attract and engage advisors throughout their journey—from first-touch to loyal advocate
• Partner with content creators and internal teams to develop educational, conversion-focused content that resonates with independent advisors
• Create lifecycle-driven email journeys, nurture sequences, and outbound campaigns to drive product adoption and client engagement
• Measure and optimize campaigns through A/B testing, performance reporting, and audience insights
• Collaborate cross-functionally with sales, product, and support to align marketing efforts and ensure consistency across the advisor experience