Marketing Manager - Social Media and Community

at  Primacorp Ventures Inc

ABOUT US

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we’re the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

ROLE OVERVIEW

Shape Our Story: Your Marketing Career Awaits!
Ready to step into a role where you can lead marketing initiatives and drive brand success? Join our marketing team and be at the forefront of crafting compelling content and innovative campaigns. As a key player, you will enhance brand visibility and create impactful strategies across various channels. If you are a creative visionary with a passion for marketing excellence, we invite you to apply and contribute to our mission of brand elevation.
Compensation: 70,000 – 80,000/annum
Job Type: Full-time, Permanent , Onsite
Expected Start Date: Nov 11, 2024

YOUR ROLE IN ACTION:

The Social Media and Communities Manager will be responsible for developing, implementing, and managing our social media strategy and nurturing online communities to increase brand awareness, engagement, and customer loyalty. This role is ideal for someone with a passion for digital communication, who can turn trends into action and engage our audience meaningfully. This role is perfect for someone who is both creative and strategic, with a knack for building relationships and a passion for fostering vibrant online communities. If you are ready to help shape Primacorp Ventures’ social voice and create memorable online experiences, we’d love to meet you!

KEY RESPONSIBILITIES:

• Develop and implement social media strategies to align with business goals and drive growth.
• Create, curate, and publish engaging content across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage day-to-day interactions with followers, respond to queries, and nurture online conversations.
• Monitor and report on social media KPIs, analyzing data to measure success and optimize future campaigns.
• Identify, recruit, and manage relationships with brand ambassadors, influencers, and other key partnerships.
• Collaborate with cross-functional teams (marketing, product, customer support) to maintain a cohesive brand voice and enhance customer experience.
• Stay up-to-date with social media trends, tools, and best practices, applying innovative tactics to strengthen our online presence.
• Organize and manage online community events, such as webinars, live Q&A sessions, and brand-focused challenges, to deepen engagement.
• Address customer feedback, complaints, and compliments professionally and in a timely manner, fostering a positive online community.