EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, or a related field required, or equivalent work experience.
• 5+ years of progressive marketing experience, with at least 2 years in a leadership or managerial role.
• Demonstrated success in developing and executing multi-channel marketing strategies that drive growth.
• Experience overseeing digital marketing, brand development, and social media strategy.
• Experience in client-facing roles or managing marketing support for business development teams preferred.

SKILLS & COMPETENCIES

• Strategic Thinking: Proven ability to develop and execute marketing plans aligned with business objectives.
• Project Management: Strong organizational and planning skills, with the ability to manage multiple priorities, events, and campaigns simultaneously.
• Leadership & Team Development: Effective people manager with a track record of coaching and developing team members.
• Communication: Exceptional written and verbal communication skills; able to write persuasive content and communicate effectively with leadership, clients, and vendors.
• Analytical Mindset: Proficient in using data and KPIs to measure success, identify opportunities, and make data-informed decisions.
• Brand Stewardship: Strong eye for brand consistency and ability to uphold visual and voice standards across platforms.
• Client-Focused: Skilled in managing client relationships and tailoring messaging and materials to support business needs.
• Digital Marketing Expertise: Knowledge of SEO, CRM systems (e.g., HubSpot, Salesforce), web strategy, and email marketing best practices.
• Social Media Management: Experience with platforms such as LinkedIn, Instagram, and Facebook; able to develop and measure social media strategy.
• Technical Proficiency: Proficient in tools such as Google Analytics, Canva/Adobe Creative Suite, WordPress, and project management tools like Asana or Trello.

OTHER REQUIREMENTS

• Willingness to travel occasionally for marketing events or client meetings.
• Ability to work cross-functionally in a collaborative and fast-paced environment.
• Familiarity with budgeting, vendor management, and marketing contract negotiation.

PRIMARY ROLE:

The Marketing Manager is responsible for leading and executing marketing strategies that fuel company growth and expand brand visibility. This role is critical in driving customer acquisition, elevating the company’s presence in the market, and strengthening client relationships. The Marketing Manager leads campaigns, branding, digital strategy, social media, and cross-functional marketing efforts, while supervising and mentoring the Marketing Assistant.

OTHER DUTIES

• Participate in management team meetings and contribute ideas.
• Handle other tasks and projects as assigned by the COO/management team.
  Requirements: