JOB OVERVIEW

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, e-commerce, and analytics, with a proven ability to develop and execute effective marketing strategies. This role requires creativity, strategic thinking, and a passion for staying ahead of industry trends.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, e-commerce, or related roles.
• Strong knowledge of SEO best practices and analytics tools (Google Analytics).
• Proficiency in Facebook Advertising and other social media platforms.
• Experience in product management and sales strategies.
• Familiarity with Adobe Creative Suite for design purposes.
• Strong understanding of budgeting processes within a marketing context.
• Excellent research skills with the ability to analyze data effectively.
• Knowledge of email marketing strategies and best practices.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. Join our team as we strive to innovate our marketing approach and elevate our brand presence in the market. If you are passionate about driving results through strategic marketing initiatives, we encourage you to apply.
  Job Type: Full-time
  Pay: $47,264.07-$102,573.55 per year

Language:

• English (preferred)

Work Location: In perso

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive sales across various channels.
• Manage e-commerce initiatives, ensuring optimal product placement and user experience on the website.
• Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
• Oversee SEO strategies to improve organic search rankings and increase website traffic.
• Create and manage Facebook advertising campaigns to target specific audiences effectively.
• Collaborate with the sales team to align marketing efforts with sales objectives.
• Manage product lifecycle from concept through launch, ensuring alignment with market needs.
• Utilize Adobe Creative Suite to design engaging marketing materials that resonate with target audiences.
• Analyze digital marketing performance using Google Analytics and Google AdWords to optimize campaigns.
• Develop email marketing campaigns that engage customers and drive conversions.
• Maintain the company website using WordPress, ensuring content is up-to-date and relevant.
• Utilize HTML for email templates and website updates as needed.
• Prepare budgets for marketing initiatives and monitor spending to ensure cost-effectiveness.