Overview:
Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.
Forming a crucial part of Haymarket Business Media’s growing Medical team, no one day is the same in this varied marketing manager role. You are at the heart of driving marketing campaigns for a variety of subscription products. Reporting to the Marketing Director you lead subscription strategy and develop an annual Marketing plan to drive acquisition, retention and engagement, align it across key stakeholders then ensure the team delivers it. This is an opportunity to lead a performance-driven small team, influence business strategy, and deliver subscription growth across a portfolio that makes a real-world difference.
Responsibilities:
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Lead the strategy - You’ll own the end-to-end subscription marketing strategy, setting clear objectives, building detailed audience plans, and delivering multi-channel campaigns that drive conversion and retention across our medical brands.

• Drive growth and performance - From developing lead funnels and conversion journeys to launching win-back and upsell programmes, you’ll be focused on delivering against ambitious KPIs with full accountability for subscriber volumes, revenue, churn, and engagement.
• Champion innovation We’re not looking for business-as-usual. You’ll bring fresh ideas, testing new channels, refining propositions, and adopting automation and segmentation to improve efficiency and campaign effectiveness.
• Use data to power decisions - Working with our Marketing Ops and Data teams, you’ll ensure every decision is insight-driven. You’ll define key metrics, analyse performance, and continuously optimise for ROI and customer value.
• Collaborate across the business - You’ll work hand-in-hand with editorial, commercial, and product stakeholders to align messaging, proposition and pricing, ensuring our campaigns reflect the needs of the market and the value of our brands.
• Grow and inspire a team - You’ll manage and develop a small team of marketers, creating a high-performance culture built on collaboration, accountability, and continuous learning.
• Support the business with reporting, planning, presenting, internal communications and development of a world-class Marketing Team and Community.

Skills / Experience / Knowledge / Minimum Criteria:

• Significant experience in leading successful marketing/acquisition strategies in a Matrixed organisation within B2B. Experience within subscriptions would be an advantage.
• Time management - ability to effectively prioritise and manage a diverse workload, spanning paid subscription brands, learning engagement initiatives, and external partner relationships.
• A strong understanding of the full customer journey, including acquisition, onboarding, retention, and upsell
• A track record of using data and customer insight to inform and improve marketing performance
• Exceptional communication and stakeholder management skills as well as experience in people management
• Strategic thinking combined with a hands-on approach to delivery. Someone who has a proactive, curious, and ambitious mindset, always looking for smarter, better ways to work

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Please refer the Job description for details