The Marketing Manager is responsible for driving brand awareness, seed demand and growth
for SureGifts via offline and online channels. This is an exciting role as it provides the
opportunity to work across various functions, including PR, customer success, campaign
management, demand generation, product marketing, and content marketing.
Location: Lekki, Lagos (Hybrid - 2/3 times a week)

Responsibilities:

• Write all forms of content to support all marketing efforts including but not limited toweb pages, blog posts, webinars, social media posts, newsletters, presentation decksand press releases;
• Develop and implement creative ways to promote content and engage with onlinecommunity to enhance marketing efforts;
• Conduct ongoing competitive research and provide insights to enhance marketingstrategies;
• Work with cross-functional teams to ensure that the website supports marketing goals
• Support specific campaigns with landing pages, SEO, SEM, display advertising,content syndication, and reporting.
• Provide comprehensive and insightful reporting and updates on marketing efforts.
• Develop and implement offline marketing strategies for the brand.
• Experiment with new marketing and growth channels such as influencer programs,new ad formats, co-branding marketing partnerships etc
• Keep current on latest trends and best practices in digital marketing.

Requirements:

• University Degree
• Cognate years of experience in content marketing or related field
• Experience working around Influencer marketing and Instagram marketing
• Good understanding of CTR, CR, CPI, CPA, churn rate, LTV and other similar metrics.
• Strong understanding of marketing methodologies, including expertise in SEO, SEM,display advertising and social media
• Expertise in using Web Analytics Platforms (e.g Google Analytics, Omniture, RJ Metrics,etc.) to mine SEO insights

Skills

• Exceptional Oral & Written Communication skills
• Customer/Client focused skills
• Presentation skills
• Creativity and innovation skills
• Able to take initiative

Person Specifics

• Hands On! We are only looking for people who want to get their hands dirty and put their creative ideas to work
• Genuinely excited about creating original content to engage an audience;
• Strong attention to details
• Passionate about making an impact.
• Committed to delivering high-quality results, with cost-effective use of resources
• Flexible, determined, and displays enthusiasm
• Displays integrity and high personal ethical standards.

KPI’s
% return on marketing investment
% brand awareness metric
% click-through rate
% marketing originating customers
% new leads generate

• Write all forms of content to support all marketing efforts including but not limited toweb pages, blog posts, webinars, social media posts, newsletters, presentation decksand press releases;
• Develop and implement creative ways to promote content and engage with onlinecommunity to enhance marketing efforts;
• Conduct ongoing competitive research and provide insights to enhance marketingstrategies;
• Work with cross-functional teams to ensure that the website supports marketing goals
• Support specific campaigns with landing pages, SEO, SEM, display advertising,content syndication, and reporting.
• Provide comprehensive and insightful reporting and updates on marketing efforts.
• Develop and implement offline marketing strategies for the brand.
• Experiment with new marketing and growth channels such as influencer programs,new ad formats, co-branding marketing partnerships etc
• Keep current on latest trends and best practices in digital marketing