ABOUT THE JOB:

My client in Niagara Falls is seeking to add a dynamic and visionary Marketing Manager to their team. This role will be overseeing the E-commerce, Brand Marketing and Design teams. Reporting to the Managing Director, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate their brand presence and capitalize on business development opportunities.

Qualifications:

• College diploma or university degree in Marketing, Communications, or a related field
• Seven (7) years of experience in digital brand management, leading social media, PR, and content
• Five (5) years of leadership experience
• Proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics
• Intermediate experience using social media analytics platforms
• Proficient in Microsoft Office
• Excellent organization and time management skills
• Analytical and highly motivated self-starter
• Detail oriented problem solver
• Strong communication and interpersonal skills
• Ability to work in a fast-paced ever-changing environmen

Leadership

• Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
• Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
• Drive the development of annual department objectives, ensuring alignment with team KPIs
• Brainstorm new and creative growth and optimization strategies with the team
• Develop and manage annual department budgets
• Train and develop a successful team by identifying any skill gaps within the department
• Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives

Overall Marketing Strategy

• Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
• Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio
• Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
• Offer strategic guidance on marketing best practices, contributing to the development and execution of robust business plans
• Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
• Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
• Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
• Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
• Work closely with the Research & Development Team on product launch marketing efforts
• Track, analyze, and optimize the effectiveness and impact of marketing initiatives

Digital Marketing

• Plan and execute digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
• Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
• Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
• Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
• Implement personalized marketing approaches to cater to the diverse needs of our online customer base
• Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost.
• Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance
• Undertake related duties as assigned to achieve the objectives and company goals

Qualifications:

• College diploma or university degree in Marketing, Communications, or a related field
• Seven (7) years of experience in digital brand management, leading social media, PR, and content
• Five (5) years of leadership experience
• Proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics
• Intermediate experience using social media analytics platforms
• Proficient in Microsoft Office
• Excellent organization and time management skills
• Analytical and highly motivated self-starter
• Detail oriented problem solver
• Strong communication and interpersonal skills
• Ability to work in a fast-paced ever-changing environment

You Will Stand Out If:

• You have experience working with consumer goods