ESSENTIAL SKILLS

• Excellent presentation and communication skills, with the confidence to engage a wide range of stakeholders.
• A collaborative team player with the ability to multi-task, support others, and work effectively across a wider marketing team.
• Experience in preparing and delivering clear briefings to external agencies and suppliers.
• Strong understanding of SEO, PPC, and CMS tools to support effective digital content management.
• Proven project management skills with a logical eye for detail and the ability to solve problems creatively.

EXPERIENCE

• Previous marketing experience or a relevant degree/qualification in business/marketing.
• Demonstrable experience in managing and delivering both B2B and B2C marketing campaigns.
• Budget management experience with the ability to optimise resources effectively.
• Strong knowledge of market trends and competitor analysis to inform decision-making.
• Experience in collating, interpreting, and presenting marketing and communications reports to stakeholders.
  At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.
  Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.
  We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.
  If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.
  We also aim to make our recruitment process inclusive and accessible. If you need reasonable adjustments or have any general enquiries at any stage or the recruitment process, please contact careers@growthco.uk or call us on 0161 237 4447.

Examples include:

• Meeting the hiring manager or touring the venue in advance
• Extra time for tasks
• Interview questions shared beforehand
• Accessibility software or equipment for assessments

We’re proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we’ve removed questions about convictions from the initial application stage.
GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.
All GC colleagues will work inline with the Health & Safety at work act and the GC Health & Safety Policy

• Develop and implement B2B and B2C multi-channel marketing and campaign plans to deliver the strategic priorities set out in the business plan.
• Build and maintain strong relationships with partners, stakeholders (internal and external), and contract providers to agree marketing strategies and deliver a range of financial products.
• Manage and evaluate multi-channel marketing plans to position GC Education and Skills as a leading provider of skills training across its geographies.
• Support on the digital marketing strategy to maximise digital opportunities, ensuring potential clients receive a first-class experience.
• Support the Business Development team in extending outreach through co-ordinated campaigns.
• Refine monitoring systems to track and measure effective marketing, manage budgets, and continuously improve the marketing mix to optimise campaigns and resource use.
• Work with the Communications Team and wider GC Education and Skills teams to plan and manage events and communications campaigns across product streams, ensuring attendance is maximised, materials are accurate, and key messages are effectively amplified.
• Maintain up-to-date product knowledge and market intelligence, including industry trends, best practice, competitor analysis, and marketing frameworks.