COMPANY OVERVIEW
The Outdoors Group Ltd is a pioneering organisation that began in 2011, focusing on outdoor education and innovative learning experiences. With nearly 150 staff members and multiple woodland sites across Devon and Somerset, we offer a range of programs including Forest School sessions, specialised provisions for autistic children, and unique outdoor training courses.
SUMMARY
We’re looking for a strategic and creative Marketing Manager to lead the development and delivery of high-impact marketing campaigns across our education, training, and wellbeing services. This is a fantastic opportunity to join a purpose-led organisation that’s redefining how education and personal development can be delivered—outdoors, inclusively, and with heart.
Key Details
- Salary: £30,302 - £35,000 (depending on experience)
- Contract: Full-time, full year
- Location: Hybrid - mix of remote working and company sites across Devon
- Reporting to: Head of People and Culture
Why Join Us
- Be part of a pioneering, values-led organisation making a real impact
- Lead campaigns that drive growth across our education and training services
- Shape brand strategy, digital marketing, content creation, and internal comms
- Collaborate with passionate teams working in Forest School, SEN, and AP settings
- Line manage and mentor a talented creative and communications team
- Enjoy a flexible, supportive, and community-focused work culture
What You’ll Do
- Develop and lead annual marketing plans aligned with business goals
- Oversee multi-channel campaigns across digital, print, and event platforms
- Shape and uphold brand messaging and visual consistency across all touchpoints
- Drive content strategy, including web, newsletters, case studies, and social media
- Lead on digital marketing strategy (SEO, PPC, email, social) and performance analytics
- Support internal communications and employer branding
- Enable lead generation journeys and equip sales teams with impactful materials
- Plan and deliver CPD events, open days, and sector expos
- Guide a small marketing team and foster collaboration across departments
What We’re Looking For
- Proven marketing experience in education, training, or the not-for-profit sector
- Strong skills in digital strategy, storytelling, and content creation
- Confident leading cross-channel campaigns and managing a team
- Excellent communication and project management skills
- Passionate about learner-centred education and values-driven messaging
- Bonus if you’ve worked with schools, MATs, or local authorities
Applications will only be accepted via our official application form.
Job Types: Full-time, Permanent
Pay: £30,302.00-£35,000.00 per year
Benefits:
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Work from home
Work Location: Hybrid remote in Exeter EX2 8E
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