JOB DESCRIPTION

As the Marketing Manager for TISSOT Canada, you will report directly to the Brand Manager and play a pivotal role in driving the brand’s marketing strategy and execution across the Canadian market. You will be responsible for leading integrated marketing initiatives, managing the e-commerce business, and ensuring alignment with global brand standards. This role requires a strategic thinker with strong project management skills, a collaborative mindset, and a passion for delivering results.

PROFESSIONAL REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in marketing, with at least 3 years in e-commerce.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint); advanced Excel skills required.
• Experience with SAP, Adobe Creative Suite (Photoshop, InDesign, Illustrator) is highly desirable.
• Prior experience in luxury goods or retail marketing is a strong asset.
• Must be willing and able to travel up to 25% of the time.

Marketing Strategy & Execution

• Develop and implement annual marketing objectives and a master marketing plan aligned with brand goals.
• Lead cross-functional collaboration to execute marketing, advertising, and sales programs.
• Analyze and report on marketing program effectiveness, including sales impact and ROI.
• Manage POS materials, in-store displays, and digital merchandising in collaboration with HQ and local teams.
• Oversee brand events and activations, including project timelines, vendor coordination, and execution.

E-Commerce & Digital Marketing

• Manage the Canadian e-commerce platform, driving traffic and conversion through strategic initiatives.
• Monitor competitive landscape and identify opportunities for growth and differentiation.
• Collaborate with digital teams to optimize online merchandising and promotional strategies.

Budget & Vendor Management

• Develop and maintain the annual marketing budget, ensuring accurate tracking and reporting of expenses.
• Oversee co-op marketing plans and ensure proper execution and documentation.
• Negotiate media and marketing programs with external vendors and agencies.

Team & Communication

• Act as the primary liaison with PR and event agencies, ensuring brand consistency and timely updates.
• Provide marketing support to sales teams and retail partners, including training and promotional materials.
• Guide and mentor dotted-line reports and support team development.