JOB DESCRIPTION

The Marketing & eCommerce Manager position is a full-time salaried position reporting to the Chief Operation Officer. Please note: this is not a remote position and requires a daily, onsite presence at our U-District location.
Position Summary
The Marketing & eCommerce Manager is responsible for University Book Store’s visibility, voice, and brand presence across all customer-facing channels in ways that are consistent with University Book Store’s mission and unique character. This role combines strategic planning with hands-on execution for marketing on our website, email, paid ads, in-store signage, events, social media, and community collaborations. You’ll oversee a small marketing team, and work closely with Book Store leadership and buyers to help them achieve their goals.

Responsibilities:

• Manage, plan, and create email campaigns in Klayvio, including managing flows, segments, and improving engagement.
• Run online paid ads on Google and Meta for various campaign types including Performance, Max, Search, Shopping, Boosting posts and shopping campaigns.
• Help maintain website content in Shopify including web images, website layout, product collections, and SEO content.
• Tag products, upload product photos, and coordinate with buying team to manage collections and website merchandising.
• Monitor analytics in GA4, Meta Business Center, and Klayvio data to optimize ads, web and email content, and spot trends.
• Oversee social media content produced by student interns. Occasionally create and post content including product promotions, sales, student testimonials, and model photos.
• Hire, supervise and train student interns to ensure accuracy and brand alignment, and ensure they are learning marketing skills to further their education.
• Organize and conduct photoshoots, including selecting models, arranging outfits, and capturing photos.
• Understand, implement, and reinforce University Book Store brand guidelines, voice, and copy style.
• Assist in preparing creative briefs, strategic marketing plans, post-game analyses, end-of-month report and board reports.
• Create marketing materials (flyers, signage, in-store displays, email content, and social media posts) using Canva or Adobe, and collaborate with the in-house graphic designer on larger projects.
• Coordinate with campus and community partners (e.g. Foster’s School, ASUW, RSO groups) for collaborative events.
• Create promotions in Shopify and ensure all promotions are working correctly using custom tags and customer segmentation. Monitor and report results.
• Attend weekly Marketing/Buying meetings to align campaigns with product availability and buyer priorities.

Experience and Skills Required:

• Desirable candidates will display working knowledge in the following areas: marketing strategies, SEM/SEO, campaign management, market research and analysis, CRM email building software, ecommerce CMS, Google Ads, Canva, Adobe Creative, and team leadership.
• Bachelor’s degree in Communication, Marketing, Business, or related field required. Additional education in marketing, especially digital marketing, strongly preferred.
• Recent professional experience in marketing required.
• Supervisory experience a plus.
• Previous copywriting experience a plus.
• Photography and/or basic photo editing skills a plus.
• Multi-lingual a plus.
• Candidates must possess:
• Strong understanding of digital advertising, SEO/SEM, and analytics.
• Excellent copywriting, proofreading, and editing skills.
• Experience managing social media accounts and content calendars.
• Strong organizational skills with ability to juggle multiple projects and deadlines.
• Ability to collaborate across departments and work independently when needed.

Wage and Benefits
The salary for this position begins at $77,968.80 Salary DOE. Benefits include: subsidized ORCA pass, merchandise discount, and holiday pay. Additional benefits once hours requirements are met include medical, dental and disability insurance; vacation, and sick pay; and 401k retirement plan with employer match.
University Book Store is an Equal Opportunity Employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances

• Manage, plan, and create email campaigns in Klayvio, including managing flows, segments, and improving engagement.
• Run online paid ads on Google and Meta for various campaign types including Performance, Max, Search, Shopping, Boosting posts and shopping campaigns.
• Help maintain website content in Shopify including web images, website layout, product collections, and SEO content.
• Tag products, upload product photos, and coordinate with buying team to manage collections and website merchandising.
• Monitor analytics in GA4, Meta Business Center, and Klayvio data to optimize ads, web and email content, and spot trends.
• Oversee social media content produced by student interns. Occasionally create and post content including product promotions, sales, student testimonials, and model photos.
• Hire, supervise and train student interns to ensure accuracy and brand alignment, and ensure they are learning marketing skills to further their education.
• Organize and conduct photoshoots, including selecting models, arranging outfits, and capturing photos.
• Understand, implement, and reinforce University Book Store brand guidelines, voice, and copy style.
• Assist in preparing creative briefs, strategic marketing plans, post-game analyses, end-of-month report and board reports.
• Create marketing materials (flyers, signage, in-store displays, email content, and social media posts) using Canva or Adobe, and collaborate with the in-house graphic designer on larger projects.
• Coordinate with campus and community partners (e.g. Foster’s School, ASUW, RSO groups) for collaborative events.
• Create promotions in Shopify and ensure all promotions are working correctly using custom tags and customer segmentation. Monitor and report results.
• Attend weekly Marketing/Buying meetings to align campaigns with product availability and buyer priorities