MARKETING MANAGER

Location: Edmonton, AB
Type: Full-time
Start Date: Flexible
UrbanAge Homes, an award-winning homebuilder, is seeking an experienced and highly motivated Marketing Manager to join our team. This is a key role responsible for overseeing and executing all aspects of marketing and branding initiatives across our company. The ideal candidate is a creative, organized, and driven individual who is passionate about growing a brand and delivering exceptional results.

QUALIFICATIONS:

• 3-5 years of marketing experience, preferably in homebuilding, construction, or real estate is an asset.
• Post secondary in Marketing is Required.
• Proficiency in digital marketing platforms, including Google Ads, Facebook/Instagram Ads, and email marketing tools.
• Strong understanding of SEO, website management, and analytics tools (e.g., Google Analytics).
• Graphic design skills and experience with design tools like Canva, Adobe Creative Suite, or similar.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strong communication skills, both written and verbal.
• A proactive, can-do attitude and the ability to work independently and collaboratively.

• Website Management:
• Maintain and update the UrbanAge Homes website to ensure it accurately represents our brand and offerings.
• Work with our team or external developers as needed to keep content fresh, engaging, and SEO-optimized.
• Search Engine Optimization (SEO):
• Develop and implement SEO strategies to improve organic search rankings and increase website traffic.
• Monitor and analyze SEO performance using relevant tools and data.
• Digital Advertising:
• Manage Google Ads, Meta (Facebook/Instagram) Ads, and other relevant campaigns to generate leads and boost brand visibility.
• Analyze campaign performance and optimize for maximum ROI.
• Social Media Management:
• Plan, create, and schedule engaging content across social media platforms.
• Grow our online community and maintain a consistent voice that aligns with our brand.
• Event Planning & Management:
• Organize and manage community events, open houses, and client appreciation initiatives.
• Work with external vendors, manage budgets, and ensure successful event execution.
• Graphic Design & Content Creation:
• Create or oversee the creation of marketing materials, including brochures, digital graphics, signage, and more.
• Ensure brand consistency across all touchpoints.
• Sales & Marketing Collateral:
• Collaborate with the sales team to develop effective marketing materials that support lead generation and conversions.
• Reporting & Analytics:
• Track and report on key marketing metrics to demonstrate results and identify areas for improvement.