•     Lead the marketing and sales teams, providing strategic direction and leadership to enhance brand visibility, foster customer engagement and achieve sales targets.

•     Designed and implemented innovative marketing strategies, delivering measurable results in untapped markets and emerging customer segments.

•     Conducted in-depth market research to identify opportunities and strategically planned advertising campaigns across digital and traditional platforms.

•     Establish & control marketing budgets, ensuring effective allocation for maximum ROI and adherence to financial targets.

•     Crafted compelling marketing collateral and orchestrated successful pre-launch and launch campaigns for new ventures.

•     Continuously monitor and evaluate marketing and sales program performance through comprehensive MIS reports.

•     Established robust CX measurement tools to enhance customer satisfaction and experience quality.

•     Coordinate pricing, promotions and channel partner activities with sales, finance and project teams to support project sales and revenue goals.