• Develop and execute integrated marketing plans aligned with Wahed’s commercial objectives, brand positioning and customer needs.
• Manage the marketing calendar across campaigns, content, product launches, partnerships, events and customer communications.
• Plan, launch and optimise paid campaigns across relevant digital channels, including search and social media.
• Manage marketing budgets and campaign performance against customer acquisition cost, conversion, return on investment and other agreed KPIs.
• Manage Wahed’s social media presence and create engaging content across relevant platforms.
• Create or coordinate marketing content, including social posts, copy, graphics, short-form videos, articles, campaign materials and customer communications.
• Develop and manage email, push notification and lifecycle campaigns covering onboarding, engagement, retention and reactivation.
• Design and optimise referral and loyalty initiatives to support customer advocacy and organic growth.
• Identify and manage relationships with influencers, affiliates, community partners, agencies and other relevant stakeholders.
• Plan and execute webinars, seminars, conferences, community activations and other online or in-person events.
• Support public relations, media opportunities, product launches and corporate communications where required.
• Conduct market and competitor research to identify customer trends and growth opportunities.
• Monitor campaign performance and provide regular reports containing results, insights and recommended actions.
• Collaborate with Country Management, Product, Compliance, Legal, Operations, Customer Support and global Marketing teams.
• Ensure all marketing materials and financial promotions receive the required internal approvals before publication.

Job Specifications:

• 4–7 years of broad marketing experience, preferably within FinTech, financial services, technology or another fast-growth environment.
• Demonstrated experience across performance marketing, social media, content creation, email marketing, partnerships, events and communications.
• Strong hands-on content creation and copywriting skills, with the ability to brief or create visual and video content.
• Experience managing paid media budgets, agencies, influencers, vendors and external partners.
• Strong analytical skills and the ability to use campaign data to improve performance.
• Excellent project-management, communication and stakeholder-management skills.
• Ability to work independently in a remote or hybrid environment and manage multiple priorities.
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Experience in financial services marketing or an understanding of ethical and Shariah-compliant finance would be an advantage.