Marketing Manager at Washington Humane Society

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jan, 26

Salary

0.0

Posted On

14 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategies, Digital Marketing, Lead Generation, Advertising, Market Intelligence, SEO, SEM, Google Ads, Email Marketing, Website Optimization, Analytical Abilities, Creative Thinking, Team Leadership, Communication Skills, Collaboration, Data-Driven Insights

Industry

Non-profit Organizations

Description

About the Humane Rescue Alliance (HRA) For more than 150 years, the Humane Rescue Alliance has championed the protection of animals, support for people, and service to the community. With campuses in the District of Columbia and New Jersey, along with the nation’s leading pet transport initiative, it stands as the largest and most comprehensive animal services provider in the region. Each year, HRA transforms the lives of tens of thousands of animals through rescue and adoption, humane protection, access to medical care, innovative community programs, and legislative leadership. Its broad reach and deep expertise enables HRA to reimagine traditional sheltering and address the most complex challenges facing animals and the people who love them.  JOB SUMMARY The Marketing Program Manager is responsible for developing, directing, and executing successful marketing strategies to drive engagement with our organization and sustainable revenue for our businesses. Working with the Director of Public Affairs closely collaborating with the Development Team, this position will be responsible for overseeing all marketing initiatives including lead generation, digital marketing, advertising, and market intelligence. THE ROLE: WHAT YOU’LL DO * Oversee the creation and execution of compelling marketing collateral, including digital content, print materials, and promotional campaigns for all HRA, including campuses in DC and NJ. * Build, track, and maintain a comprehensive calendar for marketing campaigns, brand and communication initiatives, and annual, cross-department promotions. * Monitor and evaluate the performance of marketing campaigns, utilizing data-driven insights to optimize strategies and drive continuous improvement. * Develop and implement comprehensive marketing strategies to increase revenue generation and customer growth for HRA’s business lines, such as Training & Behavior services, Buddies Boutique, veterinary operations, etc. * Analyze industry trends, innovation opportunities, emerging technologies, and best practices in marketing, incorporating relevant insights into the organization’s marketing strategy. * Cultivate strategic partnerships and relationships with external stakeholders and vendors. * Work with Director of Public Affairs to develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. * Work closely with HRA’s social media team and collaborate cross-functionally with other departments to ensure alignment of marketing campaigns with overall organization mission. * Manage the company's digital presence, including website development, SEO, and SEM. * Develop, create, and distribute HRA’s internal bi-weekly newsletter. * Support and serve as deputy approver for all internal and external communications for Director of Public Affairs when unavailable (as appropriate). ABOUT YOU: SKILLS & QUALIFICATIONS * Excellent proficiency in writing and working with designers to achieve results that are on-brand and deliver ROI. * A demonstrated track record of being an organized, inclusive, and collaborative leader with a strong attention to detail. * Strong leadership and managerial skills, with the ability to inspire and motivate a team to achieve goals and deliver results. * Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners. * Strategic thinker with strong analytical abilities and a data-driven approach to decision-making. * Creative thinker with a passion for innovation and a commitment to driving continuous improvement. * Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and deadlines. * Passion for the HRA mission, care for the wellbeing of all animals regardless of age, breed, temperament, or species; supporting the protection and advancement of the human-animal bond; and commitment to supporting people in our communities free of judgment or bias. Qualifications – Education & Experience * Bachelor's degree in marketing, Business Administration, or relevant degree and/or significant experience (8+ years) in a related field. * Previous marketing experience (4+) requiredwith demonstrated success in acquisition and revenue growth and proficiency across digital and creative channels. * Proficient in SEO, SEM, Google Ads, Meta, email marketing, website optimization, and analytics tools. WHERE YOU'LL WORK: PHYSICAL REQUIREMENTS & WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the primary functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. * Regularly sits at a computer station and operates electronic equipment. * Ability to be comfortable working with cats, dogs, and small animals. * Due to the nature of shelter work, may be exposed to deceased, fractious, or aggressive animals; hostile or irate persons; zoonotic or other diseases; unpleasant noises, odors, or sights; and extreme temperatures. * Ability to manage the emotional aspect of work in an animal welfare environment in a positive, professional manner. * Ability to respond to limited emergency site-wide outages after hours. Ready to Make an Impact? Apply today and become part of a team where your compassion, skills, and commitment will directly save lives and strengthen communities. The Humane Rescue Alliance (HRA) offers a comprehensive benefits package including healthcare, vision, dental and select offerings for pets. Additional information may be provided upon request. Multilingual candidates are encouraged to apply. A salary premium may be offered for multilingual candidates who demonstrate proficiency in written and oral testing. HRA is committed to being an Equal Opportunity Employer, and does not discriminate because of race, color, creed, gender, religion, national origin, disability, age, pregnancy, genetic predisposition or carrier status, marital status, citizenship status, or sexual orientation. Accommodation will be provided to qualified individuals requiring them.

Responsibilities

The Marketing Program Manager will develop and execute marketing strategies to drive engagement and revenue for HRA. This includes overseeing marketing initiatives, monitoring campaign performance, and collaborating with various teams.