Marketing Manager at White Rock Medical Center LLC

Dallas, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

0.0

Posted On

11 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Communications, Team Leadership, Project Management, Content Creation, Data Analysis, CRM, SEO, Social Media, Email Marketing, Budget Management, HIPAA Compliance, Community Engagement, Event Management, Crisis Communications, Bilingual

Industry

Hospitals and Health Care

Description

Description Job Title: Marketing Manager Location: White Rock Medical Center – Dallas, TX Job Type: Full-Time, on-site About Us: White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We’re expanding our team with a Marketing Manager who can set strategy and roll up their sleeves—partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement. Position Summary: The Marketing Manager is a player-coach responsible for building and executing the hospital’s integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities. Key Responsibilities: Leadership & People Management: Directly manage the Marketing & Communications Coordinator: set goals, provide coaching, review work, and develop skills. Build lightweight processes and standards (briefs, calendars, templates). Strategy & Planning: Own annual and quarterly marketing plans for service lines and community programs. Develop and present budget proposals, forecasts, and ROI models. Establish brand governance and content guidelines. Hands-On Execution: Partner with Coordinator to create and publish content across web, social, and email. Lead community outreach programs and health fairs. Manage vendor relationships and negotiate contracts. Data, CRM & Measurement: Define KPIs and dashboards for patient acquisition and engagement. Run A/B tests and optimize funnels. Compliance & Reputation: Ensure HIPAA-compliant marketing practices. Support reputation management and crisis communications. Benefits: Health, dental, and vision insurance Paid time off and holidays Professional development opportunities Retirement plan options Requirements Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. 3-5+ years of progressive marketing experience, ideally in healthcare. Demonstrated success in leading small teams and hands-on execution. Proficiency with marketing tools (CRM, email, social, SEO/SEM, analytics). Exceptional writing, editing, and project management skills. Preferred Skills: Experience with CRM systems and analytics tools. Experience proving ROI for campaigns. Familiarity with HIPAA-compliant workflows; PR experience. Bilingual (English/Spanish) is a plus. MBA, MPH, or relevant certifications a plus.

Responsibilities

The Marketing Manager is responsible for building and executing the hospital’s integrated marketing strategy while supervising the Marketing & Communications Coordinator. This includes high-level planning and day-to-day execution of marketing efforts.