Marketing Manager

at  whytematter

We are excited to be recruiting an experienced Marketing Manager for a Global company who are headquartered in Cookstown.
The role of Marketing Manager will report directly to the Head of Marketing, working collaboratively with the wider Marketing team, and other functions in our business. This person will support both the wider marketing team and support key accounts marketing. They will be responsible for ensuring all marketing efforts and investment support the department’s overall strategy and goals. The position is located in Cookstown on a hybrid basis (3 days per week) and global travel may be required from time to time.
Activities will include supporting the wider marketing function, research of key accounts, guided planning and implementation of the marketing strategy, and delivery of activity with the support of the in-house and partner agency teams. From time to time the Marketing Manager will be required to support Business Development and Marketing peers with the creation of sales presentations, delivery of marketing & promotion activities, updating systems, arranging and facilitating meetings, producing accurate monthly reports, management of digital footprint in collaboration with the digital team and in line with marketing strategies.
Responsibilities

Strategy

• Support the development and implementation the key accounts marketing strategy to deliver lead generation and retention targets.
• Undertake research on (i) key accounts, (ii) target markets and (iii) competitors and identify potential areas to invest in.
• Be a champion for the development of key accounts.
• Work with third party agencies to bring this strategy to life.
• Manage the assigned marketing budget, in line with organisational policy and procedures, by projecting costs, determining necessary adjustments, reviewing expenditures and preparing written commentary on the budget and/or variations as required.
• Develop relationships with partners, influencers, trade media and industry associations; build and maintain database of contacts.
• Oversee & implement the planning and evaluation of all marcomms targeting key accounts in conjunction with inhouse and external agency support.
• Oversee & implement targeted comms and content development for owned digital channels in conjunction with Digital Marketing.
• Define marketing collateral requirements, managing production, such as project case studies, project videos and all CDE literature, electronic media, site personnel and vehicles and promotional merchandise.
• Oversee the planning, implementation, and evaluation of attendance and speaking opportunities at all external events to include exhibitions, trade shows, conferences, masterclasses, technical presentations and open day events. Customer Relationship Management
• Oversee the management of accurate databases for customers and prospects and supporting other business functions in their execution of this.
• Oversee the development and use of up-to-date databases to build relationships with key accounts and targets to achieve annual revenue targets.
• Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans; refining and adjusting activities, as required.
• Prepare & deliver reports, outlining progress against KPIs.
• Ensure you are building consistency with key accounts in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports

Essential Criteria;

• Hold a relevant business or marketing qualification, or a business-relateddiscipline.
• Have >1 year’s experience at Marketing Manager level in a fast-paced workingenvironment.
• Demonstrable export and lead generation experience.
• Demonstrable experience developing, implementing, managing and evaluatingbest in class through-the-line marketing strategies on a number of projects runningsimultaneously.
• Demonstrable experience of creative and entrepreneurial practice to achievedesired results.
• Previous experience of analysing marketing activity.
• Experience of compiling and managing a budget.

If you are interested in this role, please click the APPLY button or alternatively, please phone Kirsty on 07715582743

Please refer the Job description for details