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Marketing Manager at ZainCash

Baghdad, Baghdad, Iraq -

Full Time

Start Date

Immediate

Expiry Date

28 Mar, 26

Salary

0.0

Posted On

28 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, User Acquisition, Customer Acquisition Cost, Return On Investment, Marketing Budget Management, Customer Engagement, Retention Strategies, Team Management, Customer Value Management, Collaboration, Brand Consistency, Market Research, Competitor Analysis, Digital Marketing, Traditional Marketing, Attribution Tracking

Industry

Financial Services

Description

About ZainCash ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA’s Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq. Responsibilities Develop and execute a holistic marketing strategy that balances Brand Awareness (Marcom) with Performance Marketing (Growth). Lead the execution of user acquisition (UA) campaigns, focusing on lowering Customer Acquisition Cost (CAC) while increasing ROI. Oversee the marketing budget, ensuring funds are allocated efficiently across digital and traditional channels based on attribution data. Champion the use of tools like Adjust to track campaign sources, attribute installs correctly, & Oversee Customer Engagement campaigns using tools to drive retention and reduce churn. Manage and mentor a diverse team, including the Marcom Manager, Graphic Designers, and Marketing Supervisors. Lead and Implement specialized CVM (Customer Value Management) journeys. Align with Product and Sales teams to ensure marketing campaigns support new feature launches and merchant network expansion. Maintain brand consistency and communication across all channels (In-app, Podcast, Social, PR, and Offline). Conduct competitor analysis and market research to stay ahead of Fintech trends in Iraq and the region. Experience: 5+ years of Marketing experience. At least 2 years as a Marketing Manager. Education: Bachelor’s degree. MBA is a plus.

Responsibilities

The Marketing Manager will develop and execute a comprehensive marketing strategy that balances brand awareness with performance marketing. They will lead user acquisition campaigns, manage the marketing budget, and oversee customer engagement initiatives.