KEY SKILLS & ATTRIBUTES

Hands-on marketing executor – able to take strategic direction and turn it into tangible marketing actions.
Data-driven and results-focused – understands how marketing drives revenue and can measure campaign effectiveness.
Strategic yet tactical – balances high-level thinking with an ability to execute quickly and efficiently.
Highly organized and detail-oriented – able to manage multiple projects, deadlines, and stakeholders.
Excellent communication and collaboration skills – able to work cross-functionally across marketing, sales, and business development.
Thrives in a fast-paced environment and takes initiative, working autonomously within a supportive, collaborative organization.
Creative and adaptable – embraces innovation and stays ahead of marketing trends to ensure continuous improvement.

EXPERIENCE & QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in B2B, B2C, or B2G marketing, preferably in defense, tactical gear, aerospace, or manufacturing industries.
Proven experience in lead generation, sales enablement, event management, eCommerce, SEO, and CRO.
Strong knowledge of Shopify, Amazon, content marketing, CRM systems, email automation, and digital advertising.
Experience working with third-party agencies, distributors, and strategic partners.
Proficiency in marketing tools such as HubSpot, Salesforce, Google Analytics, Shopify, Amazon, and social media management platforms.

ABOUT THE ROLE

We are seeking a hands-on, results-driven Marketing Manager – Americas to lead and execute marketing initiatives across the Americas region. This role will support the growth of London Bridge Trading (LBT) and Vinyl Technology (VTI), two key brands within our portfolio.
The ideal candidate is a dynamic, proactive marketing professional with experience in B2B, B2C, and B2G marketing. You should be comfortable working in a fast-paced, matrixed environment, balancing strategic input with hands-on execution. You will play a pivotal role in event management, digital marketing, eCommerce, SEO/CRO, sales enablement, and account-based marketing (ABM), ensuring our marketing efforts translate into commercial success.

KEY RESPONSIBILITIES

Lead Generation & Sales Enablement
Develop and execute marketing initiatives that directly drive lead generation and support sales teams in closing deals.
Manage and optimize digital campaigns, website content, and eCommerce strategies to drive engagement and conversion.
Create impactful sales collateral, presentations, and case studies that clearly communicate brand value propositions.
Work with internal teams and third-party agencies to deliver high-quality content, visual media, and promotional assets.
Support account-based marketing (ABM) strategies, ensuring personalized marketing approaches for key clients.
Manage social media, email marketing, and paid digital advertising efforts to enhance brand awareness and lead acquisition.
Track and analyze marketing performance, providing data-driven recommendations to optimize strategies.
Work closely with the global sales and business development teams, ensuring marketing aligns with commercial priorities.