Marketing & Media Specialist at Auction Edge Inc

Franklin, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

0.0

Posted On

23 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Data Analysis, Google Analytics, Digital Marketing, Social Media, Content Creation, Email Marketing, Adobe Creative Suite, Communication Skills, Web Analytics, Campaign Management, Customer Segmentation, Marketing Automation, CMS Platforms, Technical Writing, Data-Driven Strategy

Industry

Software Development

Description

Description Marketing & Media Specialist Auction Edge is the automotive remarketing industry’s leading provider of technology and services to independent auctions, dealers, and corporate remarketers. With 230 independent auction customers and millions of cars processed per year, Auction Edge is uniquely positioned to serve the competitive needs of the independent automotive auction community. To learn more, visit www.auctionedge.com. Role Description We are seeking a highly motivated and data-driven Marketing & Media Specialist to join our team, focusing on the promotion and acceleration of our technology platforms. This role is essential for driving digital acceleration by leveraging strong data analytics skills—particularly Google Analytics—to track campaign performance, user flow (Pipeline traffic), and content effectiveness. This is a critical hybrid position that reports directly to the CFO, ensuring all content creation needs are accurately identified, prioritized, and aligned with Auction Edge’s internal and external campaign timelines and strategies to generate customer traffic and accelerate the adoption of our core technology platforms. Key Responsibilities Digital Acceleration & Sales Support ? Market-Specific Campaign Execution: Implement and support digital marketing strategies tailored for specific geographic or product market accelerations within the remarketing space (e.g., driving adoption of ADE in key markets like Indy and Buffalo). ? Ad Tech and Platform Promotion: Execute and manage promotional campaigns, including the creation and deployment of targeted promotional emails and banner advertising across our platforms and industry-specific channels. ? In-Lane Technology Engagement: Manage and update digital assets such as "in-lane Pipeline banners" and system "pop-ups" within the auction and dealer technology interfaces to drive awareness of new features and events. ? Social Media & Industry Buzz: Create and schedule strategic social media postings to promote new technology features, auction event integrations, and company happenings relevant to auction management and dealer operations. ? Internal Communications: Support the promotion and communication of our product, EDGE.Auction happenings, focusing on the operational and competitive advantages the technology provides to remarketing clients. ? Data-Driven Strategy: Utilize intuitive thinking and marketing knowledge to generate customer traffic, identify potential high-value customer segments (e.g., enterprise auction groups, large dealer chains), and recommend new areas for platform or feature targeting. Platform Data Analysis & Reporting ? Web & Usage Analytics: Conduct deep-dive data analysis on our product, Pipeline traffic, (e.g., user flow from vehicle listing to sale, feature usage within inventory tools) as well as customer-specific technology implementation sites. ? Tool Proficiency: Apply strong experience with Google Analytics (or similar analytics tools) to generate reports on web metrics, feature adoption rates (e.g., utilization of digital bidding tools), and customer lifecycle performance within the auction cycle. ? Optimization for the Remarketing Funnel: Translate complex data findings into clear recommendations for optimizing digital content, ad placement, and the overall customer journey from vehicle appraisal to final sale. Industry Media & Content Coordination ? Corporate Web Presence: Support content updates and maintenance for the corporate technology site, AuctionEdge.com, ensuring technical accuracy and industry relevance. ? Industry Relations: Assist with coordination and fulfillment of industry media requests and conference material needs (e.g., NAAA, CAR) specifically highlighting our technological differentiators in the remarketing space. ? Content Production: Support the development and distribution of the customer newsletter (focused on product tips, industry trends) and technical product one-off announcements/material (e.g., feature briefs on new inventory management tools). ? Other duties as assigned by management. Required Qualifications ? Bachelor's degree in Marketing, Communications, Business, or a related field. Or equivalent experience. ? 2-3 years of professional experience in a marketing, digital media, or data-focused role. preferably within the technology, SaaS, or B2B software industry. ? Proven ability to use web analytics and user behavior tools; strong, demonstrated experience with Google Analytics is preferred. ? Deep understanding and application of the Adobe Creative Suite; specifically Photoshop and Illustrator. ? Working knowledge of office-based applications (word processor, presentation creator, workbook/sheet, etc.); Google Workspace (G-Suite) preferred. ? Working knowledge of Squarespace’s web building platform or comfortable ‘web-builders’ is a plus. ? Ability to analyze large, complex datasets, understand technology usage patterns, draw meaningful conclusions, and present findings tailored to the business needs of auto auctions and dealerships. ? Hands-on experience with marketing automation tools, CMS platforms, and managing digital advertising campaigns. ? Excellent written and verbal communication skills, with the ability to articulate technical features as tangible business benefits in the automotive remarketing industry. Auction Edge Benefits ? Medical, Dental, and Vision Insurance coverage ? 401k Retirement Plan with employer match of 50% up to 6% ? 20 days of accrued PTO ? 12 Flex Days per year (one three-day weekend per month) ? 8 paid holidays, 2 floating holidays, and 1 paid volunteer day per year ? Up to $100 Monthly Wellness Reimbursement Program (gym membership, personal training, massage therapy, therapy apps, and many other options) ? Education Reimbursement Program up to $4,000 per 12-month period

Responsibilities

The Marketing & Media Specialist will implement digital marketing strategies and manage promotional campaigns to drive technology platform adoption. They will also analyze data to optimize marketing efforts and support internal communications.