ABOUT THE COMPANY

Choreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploy best-in-class media planning, activation, and measurement tool and methodologies.
We are looking for a talented and passionate Marketing Mix Model Consultant to join our team. In this strategic role, you will be responsible for developing and implementing Marketing Mix Modeling (MMM) models for a diverse portfolio of WPP clients. You will work closely with our agency teams and directly with clients, providing key insights to optimize marketing strategies and maximize ROI.

REQUIREMENTS

• Bachelor’s degree in Statistics, Marketing, or a related field.
• Proven experience (at least 2 years) in developing and implementing Marketing Mix Modeling models or analyzing business and media data.
• Familiarity with statistical software such as R, Python, SAS, SPSS, or similar is considered a plus.
• Solid knowledge of statistical modeling techniques, regression, time series analysis, and machine learning.
• Excellent analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong client and results orientation.
• Excellent knowledge of English.

• MMM Model Development and Implementation:
• Design and build robust and accurate MMM models using sales data, marketing data, and external factors.
• Manage the entire MMM project lifecycle, from data collection to results presentation.
• Utilize advanced statistical software and techniques for data analysis.
• Analysis and Interpretation of Results:
• Analyze MMM model results to identify business performance drivers and optimization opportunities.
• Translate complex findings into clear and actionable insights for clients.
• Provide data-driven strategic recommendations to improve marketing campaign effectiveness
• Collaboration with Agency Teams and Clients:
• Collaborate with account, strategic planning, and media teams within GroupM agencies to define MMM project objectives.
• Present results and recommendations to clients in a clear and persuasive manner.
• Provide support and training to agency teams on the use of MMM models.
• Research and Development:
• Stay up-to-date on the latest trends and methodologies in the field of Marketing Mix Modeling.
• Contribute to the development of new techniques and approaches to improve the effectiveness of MMM models.