ABOUT YARRA RADIOLOGY

YARRA Radiology is a trusted provider of high-quality diagnostic imaging services in Melbourne. We are dedicated to patient care, innovation, and excellence in medical imaging. As part of our continued growth, we are seeking a Marketing Specialist to lead and execute our marketing strategies, drive patient engagement, and strengthen our brand presence.

REQUIRED SKILLS & EXPERIENCE

• Education
• Bachelor’s degree (or higher) in Marketing, Business, Communications, or a related field.
• Experience:
• 12 months Marketing experience, preferably in Radiology, healthcare or medical services
• Experience with marketing automation and CRM tools.
• Technical Skills
• Proficiency in digital marketing, SEO, SEM, Google Analytics, and paid media.
• Graphic design and content creation skills (Adobe Suite, Canva)
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaborate with a multidisciplinary team.
• Ability to meet strict deadlines
• Knowledge of Radiology Industry

ROLE OVERVIEW

As a Marketing Specialist at YARRA Radiology (VDX Radiology Pty Ltd) you will be responsible for developing and implementing marketing initiatives that enhance brand awareness, drive patient acquisition, and support our referring healthcare providers. You will manage digital and traditional marketing channels, ensuring consistent messaging and effective outreach.

KEY RESPONSIBILITIES

Your role as a Marketing Specialist will include: