Siteimprove is a global leader in digital accessibility, content optimization, and web governance—empowering organizations to deliver inclusive, high-performing digital experiences.
We are seeking a highly analytical and technically savvy Marketing Operations Analyst, based in our London or Minneapolis office, to support our marketing engine with data-driven decision-making and system excellence. This role is critical to building a reliable, scalable foundation for marketing performance measurement and database quality. The successful candidate will thrive on turning data into insights, improving data processes, and collaborating across marketing and RevOps with a mutual goal of driving growth.
We encourage candidates from all backgrounds to apply—even if you don’t check every single box. If you’re energized by the idea of combining strategic thinking with hands-on execution in a fast-paced SaaS environment, we want to hear from you.

• Analytics & Reporting Ownership
• Build and manage marketing dashboards across Salesforce, Pardot, Dreamdata, and 6sense.
• Provide deep-dive analysis into marketing performance (channel attribution, funnel metrics, campaign ROI).
• Support campaign planning with data-driven insights and forecasting models.
• Ensure consistent KPI tracking and alignment with Marketing, Sales and RevOps.
• Champion data storytelling to influence marketing strategy and business decisions.
• Data Quality & Database Health
• Own regular data audits, enrichment, segmentation, and deduplication efforts.
• Ensure the integrity of lead, contact, account, and campaign data across systems.
• Define and enforce data governance standards and hygiene best practices.
• Work cross-functionally to identify gaps in data quality and propose scalable solutions.
• Marketing Operations Execution
• Support the building, execution, and optimization of marketing campaigns and nurture flows across the marketing automation platform and related platforms.
• Partner with marketing teams to ensure campaign operations are scalable and measurable.
• Optimize lead scoring models and engagement activity tracking to improve lead handoff quality and sales alignment.
• Ensure that campaign and engagement data are tracked accurately for reporting and optimization purposes.