Capgemini’s Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering the latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.

ENGINEERING, ALL FUELED BY ITS MARKET LEADING CAPABILITIES IN AI, GENERATIVE AI, CLOUD AND DATA, COMBINED WITH ITS DEEP INDUSTRY EXPERTISE AND PARTNER ECOSYSTEM. THE GROUP REPORTED 2024 GLOBAL REVENUES OF €22.1 BILLION.

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ROLES AND RESPONSIBILITIES:

• Go to Market and Sales Activation
• Define go-to-market/business development plan for acquiring new clients and execute the plan in collaboration with Capgemini sales and account development teams.
• Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure.
• Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
• Be responsible for achieving bookings and sales targets for Marketing Operations European market.
• Solutioning and Transformation Projects
• Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal.
• Set up and drive short term P&C/Advisory/Transformation projects and manage client relationships.
• Offer Development and Thought Leadership:
• Develop value proposition on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects.
• Develop thought leadership and POVs to position the offer with internal and external audience.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
• Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.
• People & Stakeholder Management
• Be the face of the Connected Marketing Operations offering within the UK & Europe region and develop strong internal and external relationships.
• Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go to market actions.
• Manage senior leadership interactions, reporting and presentations etc.
• Domain Skills Requirement:
• Domain expertise in Marketing Operations or Digital Marketing is a must have.
• Sound understanding of the mar-tech platforms, especially Adobe and Salesforce.
• Skills Required
• A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions.
• A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of USD 5 million pipeline (minimum) or experience of having supported large scale deals.
• 5+ years working in a large or global matrix organization preferably with a B2C brand(s) in Consumer Products, Retail.
• 5+ years’ working knowledge marketing and digital marketing from either a delivery perspective or from client or agency side.
• Bachelor’s Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing.
• A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges.
• Excellent communication skills with strong client facing experience.
• Confident self-starter who can develop and build strong relationships with internal and external parties.
• Continuous learner who is willing to learn and remains open to new ideas and thinking.