Notice to Applicants: We value your privacy and security. At GoCo, we do not request any Personally Identifiable Information (PII), such as Social Security numbers or bank details, during our application process. Applicants are encouraged to apply directly from our certified, secured careers page: https://www.goco.io/careers#open-positions.
Our mission at GoCo is to help small businesses spend less time on manual, HR tasks, so they can focus on growing happier, more productive teams. Backed by notable investors such as Salesforce Ventures and named one of the best places to work in Houston, we’re a close-knit team driven by honesty, hard work, fun and creativity. At GoCo every team member has a big impact on our business, and on the world!

NECESSARY SKILLS, EXPERIENCE & EDUCATION

• 3–7+ years of experience in marketing operations, CRO, or related roles.
• Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms.
• Strong analytical skills and proficiency with tools like Google Analytics, Looker Studio, or similar.
• Proven track record of running A/B tests and implementing successful CRO strategies.
• Technical aptitude with tools like Google Optimize, Hotjar, Optimizely, or similar.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Strong communication skills with the ability to present findings and recommendations to stakeholders.
• Located within the United States

PREFERRED EXPERIENCE

• Experience in a SaaS or B2B environment.
• Familiarity with SQL or advanced Excel for data analysis.
• Knowledge of paid media platforms like Google Ads and LinkedIn Ads.
• Understanding of SEO and how it ties into CRO efforts.

ABOUT THIS ROLE:

We’re seeking a Marketing Operations & CRO Specialist to take ownership of our marketing systems (in collaboration with our Rev Ops team) and conversion rate optimization strategies. This individual contributor role will be critical in ensuring our marketing efforts are both efficient and impactful, driving pipeline growth and improving campaign performance.
You’ll work closely with the marketing, Rev Ops, and sales teams to manage systems, track and analyze performance, and optimize the buyer journey from awareness to conversion. This role is perfect for someone who thrives on data, loves digging into user behavior, and is motivated by driving measurable results.