We’re tackling a key challenge for all Internet businesses today: navigating the changing landscape of tax. In the last few years, software businesses have gone from not having to worry about sales tax, to needing to monitor their exposure, calculate local sales tax rates, and file returns in over 20 US states and many countries worldwide.
So much of our economy today and tomorrow exists online. The internet economy has grown 6x over the last 10 years and software development productivity is only positioned to accelerate. Companies should be able to transact with customers everywhere. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.
Anrok connects with billing and payment systems to automate sales tax compliance end-to-end. We have raised over $50M from leading investors like Sequoia, Index, and Khosla Ventures.
As Anrok’s Marketing Operations & Lifecycle Lead, you will drive pipeline growth and operational efficiency by optimizing lead flow, growing and enriching our prospect database, optimizing campaign performance, and ensuring the right marketing technology is in place. The ideal candidate has experience with marketing automation platforms, email marketing, and analyzing marketing funnels for efficient pipeline generation.
You’ll join a talented team at Anrok, working within the marketing team and reporting to the Head of Marketing. You’ll also collaborate with Anrok’s sales ops, sales, and senior leadership teams.

• Drive marketing funnel efficiency by managing and optimizing lead capture, lead data, lead scoring, lead nurture, and lead routing
• Own and improve our marketing tech stack (Hubspot, KeyPlay, Clay, Google analytics, tag manager, search console, etc.)
• Identify opportunities to optimize the entire prospect lifecycle from web visit to lead to opportunity through testing and data-driven decisions
• Own the identification, tiering, and segmentation of target accounts to drive ABM efforts
• Develop and refine a lead scoring model that maximizes conversion
• Establish and document repeatable processes for campaign execution and reporting
• Own our email marketing channel and optimize its performance through A/B testing and segmentation
• Build and maintain performance dashboards that provide actionable insights for cross-functional partners
• Evolve our attribution model and improve reporting of pipeline generation, campaign influence, and channel impact
• Stay current with emerging martech solutions, especially AI-driven tools like Clay, and lead technical implementation and integration of new technologies