Marketing Operations Manager at Churchill Downs Inc

Lyndon, Kentucky, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Feb, 26

Salary

0.0

Posted On

03 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Organization, Project Management, CRM Administration, Marketing Automation, Analytics, Data Governance, Process Design, Clear Communication, Detail Orientation, Adaptability, Analytical Storytelling, Collaboration, Quality Control, Continuous Improvement, Technical Fluency

Industry

Entertainment Providers

Description

TwinSpires is the premier online horse racing wagering platform in the United States. TwinSpires is owned and operated by Churchill Downs, Inc., and is the official online betting partner of the Kentucky Derby, bringing you more than 148 years of wagering experience. Players can wager through the TwinSpires desktop, mobile, and app-based advance-deposit wagering platforms as well as at retail locations and race tracks across the country.JOB SUMMARY The Marketing Operations Manager drives efficiency, quality, and insight across the marketing organization. The role blends strategic thinking with hands-on execution to streamline workflows, manage the marketing tech stack (CRM, automation, analytics, attribution), and deliver actionable reporting. The duties listed below are essential job functions. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.ESSENTIAL DUTIES AND RESPONSIBILITIES Campaign Operations: Own end-to-end setup, QA, launch, and tracking of multi-channel campaigns; ensure timelines and business goals are met. Technology & Tools: Administer and optimize CRM, marketing automation, analytics/attribution; coordinate integrations, data governance, and user enablement. Process Optimization: Design, document, and drive adoption of repeatable workflows (intake, approvals, QA, retrospectives) for speed, collaboration, and compliance. Data & Analytics: Define KPIs, build dashboards, and report on funnel health, ROI, and lifecycle metrics; translate findings into clear recommendations. Cross-Functional Alignment: Facilitate collaboration with Product, Compliance/Legal, and adjacent teams to ensure executional excellence and regulatory adherence. Quality Control: Maintain QA checklists for assets, data flows, tracking, and customer journeys; uphold brand standards and regulatory requirements. On-Site Collaboration: Lead/participate in in-person planning sessions, workshops, creative reviews, and launch “war-rooms”; conduct on-site QA for physical/printed materials; perform tasks requiring secure systems or facilities available only on company premises. Continuous Improvement: Identify bottlenecks and implement test-and-learn enhancements to processes, tooling, and measurement. REQUIRED SKILLS AND ABILITIES Strong organization and project management; able to build structure in fast-moving environments. Technical fluency with CRM/marketing automation, analytics/BI, and attribution; able to troubleshoot data/tracking. Analytical storyteller—turns data into insights for technical and non-technical audiences. Process design/documentation; drives adoption across teams. Clear communication and influence skills; facilitates decisions and alignment. Detail-orientation for quality, brand consistency, and compliance. Adaptability—balances operational rigor with creative/product initiatives. Ability to perform the essential functions of the role, with or without reasonable accommodation EDUCATION AND EXPERIENCE 2–3 years in marketing operations, CRM administration, growth marketing, or related field. Bachelor’s degree in Marketing, Business, Communications, Information Systems, or equivalent experience. Experience with marketing automation, CRM, analytics/BI, and basic attribution/tracking; related certifications a plus. PHYSICAL REQUIREMENTS & WORKING CONDITIONS Work setting: In office, extended periods working at a computer; frequent participation in meetings. On-site presence: Regular in-office presence to perform in-person collaboration, and conduct QA of physical assets. Movement/handling: Ability to move about the office; occasional light lifting up to ~20 lbs (e.g., equipment, printed materials). Schedule: Standard business hours with occasional early/late periods for launches or big racing events. Travel: Minimal to occasional between company locations or vendor sites. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

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Responsibilities

The Marketing Operations Manager drives efficiency and insight across the marketing organization by managing workflows and the marketing tech stack. This role involves overseeing campaign operations, technology optimization, and cross-functional collaboration to ensure executional excellence.