We are seeking a Marketing Operations Manager to join our dynamic marketing team. The Marketing Operations Manager will assist in both lead generation and client retention by automating and enhancing the LEAP Marketing Systems. The goal is to assist in nurturing leads, increasing engagement, optimizing automation, and evaluating campaigns and analytics. The Marketing Operations Manager will be responsible for the development and execution of our new business and current client marketing campaigns and automation activities for LEAP Canada. This role will report to the Director of Marketing.

REQUIRED QUALIFICATIONS

• Strong data and analytical skills, including the ability to solve problems and work confidently with large datasets
• 8+ years of prior hands-on experience with Pardot, Marketing Cloud, Drift, Salesforce and other marketing technologies
• Excellent understanding of Salesforce and Pardot integrations in a SaaS business environment, including: data strategy, governance, data input process for records in Pardot and ensuring proper sync with Salesforce
• Ability to collaborate and provide feedback to peers and leadership
• The ability to manage multiple projects simultaneously and make proactive, strategic decisions
• Excellent communication skills with a “can-do” attitude and confidence to translate marketing metrics into digestible business narratives [written and verbal]
• Certification as a Pardot Specialist [Level 1, minimum requirement]
• Background/Degree in Computer Science and/or Marketing Analytics preferred
• General understanding of PPC advertising [Google, Bing] and best practices for implementation, optimization and conversion
• General understanding and some experience with a variety of LinkedIn paid campaign activities

• Daily management of current marketing automation systems, including, but not limited to: Pardot, Marketing Cloud, Drift, and Salesforce
• Building, creating logic (incl. A/B testing), and scheduling/sending New Business and Client emails, including drip campaigns, journeys, engagement sequences, product announcements, webinar invites, newsletters, etc.
• List management, including cleaning, enriching and importing prospect lists, building data extensions, and automating imports using Salesforce Data Loader and Marketing Cloud.
• Pardot administration including, but not limited to list management and imports, notifications/assignments for staff, deliverability, open rates, conversions, automation rules, web form creation, email opt-outs and bounce evaluation, Salesforce syncing, and prospect scoring and grading.
• Salesforce administration, including, but not limited to: building Salesforce Connected Campaigns for New Business, reports for email sends, targeted lists for email sends, and reports for client email performance.
• Management of Drift, the online chatbot, which includes managing members, meeting assignments, building playbooks, overseeing syncing with Pardot/Salesforce, and reporting on stats, including conversations and meetings booked.
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
• Building and continuously monitoring weekly reporting of database KPIs, including campaign performance, marketing pipeline, and revenue attribution.
• Support the execution of marketing campaigns by driving coordination across various marketing functions and across sales team stakeholders.
• Own and optimize the systems and processes related to lead generation through campaign management.
• Define lead management and scoring criteria and operationalize the process through marketing automation systems; collaborate with marketing and sales operations to ensure an efficient and comprehensive lead routing process.
• Oversee the measurement framework to measure marketing effectiveness and campaign execution, reporting on form fillers, qualified leads, trashed leads and closed won status [among others] and build visibility across program performance.