Marketing Operations Rep. at ServiceNow

Dublin, Leinster, Ireland -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

06 Feb, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Quality, AI, Automation, Marketing, Segmentation, Data Management, Dashboard Enhancements, Self-Service Analytics, SQL, Microsoft Excel, Organizational Skills, Process Improvement, Data Integrity, Data Governance, Analytical Skills, Attention to Detail

Industry

Software Development

Description

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description ServiceNow is looking for a highly motivated and detail-oriented individual to join as a Marketing Data Specialist (IC2). In this critical role, you will support the execution of data-driven marketing strategies by managing segmentation, ensuring data quality, and enabling scalable, AI-powered processes. You’ll play a key role in supporting geo marketing campaigns, improving data workflows, and enabling self-service analytics across the marketing organization. You thrive at the intersection of marketing and data, with a passion for turning complexity into clarity. This role is foundational to ServiceNow’s shift toward buying group engagement, AI-enabled marketing, and personalized customer experiences at scale. What you get to do in this role: Lead Global Segmentation Execution Own the end-to-end execution of global segmentation requests across the marketing organization. Develop and manage the quarterly roadmap for Target Account Lists and Smartlists to support geo-specific marketing campaigns. Evaluate scope, prioritize incoming requests, and determine the most efficient execution approach to fulfill hundreds of segmentation needs annually. Drive Dashboard Enhancements and Self-Service Enablement Define business requirements for marketing dashboard enhancements in collaboration with Data & Analytics teams. Oversee prioritization, QA, and deployment of improvements aligned to the roadmap. Enable and educate marketers on new capabilities to increase adoption and self-service usage. Leverage AI to Optimize Marketing Operations Identify opportunities to apply AI and automation to streamline workflows, reduce manual effort, and improve speed and accuracy across marketing and operations processes. Ensure High-Quality Marketing Data Management Perform manual validation and upload of marketing data (approximately 15% of the role). Collect, query, standardize, and cleanse both structured and unstructured data to support campaigns and go-to-market initiatives. Conduct manual data reviews to ensure accuracy and completeness. Source and append third-party or internal data to enrich marketing datasets and improve targeting. Maintain Data Integrity and Governance Conduct recurring audits of core data systems to ensure data accuracy, consistency, and reliability. Monitor and report on data hygiene metrics, sharing insights and recommendations with stakeholders. Qualifications In order to be successful in this role, we need someone who has: A strong passion for data quality and a commitment to maintaining high standards of accuracy and integrity. An AI-native mindset, with a focus on applying automation, machine learning, and intelligent validation to streamline execution, reduce manual effort, and scale processes effectively. A growth mindset—eager to learn, adapt, and continuously improve processes, tools, and personal skillsets. Excellent organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment. Demonstrated ability to analyze end-to-end processes, identify dependencies, and recommend improvements that drive efficiency and reduce errors. Advanced proficiency in Microsoft Excel, including formatting, lookup functions, formulas, and pivot tables. A high level of integrity and accountability in handling data as a critical business asset. Basic knowledge of SQL for data extraction, transformation, and analysis is preferred. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Employee Type: Regular Region: EMEA - Europe, Middle East and Africa Work Persona: Flexible

Responsibilities

The Marketing Operations Rep will lead global segmentation execution and manage the quarterly roadmap for marketing campaigns. They will also drive dashboard enhancements and identify opportunities to apply AI to optimize marketing operations.