Marketing Operations Specialist (Automation) at ARGUS MEDIA SINGAPORE GROUP PTE LTD

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

0.0

Posted On

10 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketo, Marketing Automation, CRM Systems, Content Strategy, Data Management, A/B Testing, Campaign Optimization, Lead Nurturing, Communication, Collaboration, Problem Solving, Attention To Detail, Training, Forecasting, Process Improvement, Customer Journey Mapping

Industry

Information Services

Description

Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures. What we’re looking for Have proven experience working with Marketo to utilize full functionality in delivering commercially successful campaigns. Can apply your technical skills to deliver efficient and automated workflows. Have success in partnering with subject matter experts to get the best use out of their content. Enjoy educating others on new workflows and approaches. Know the importance of ensuing data is correctly managed and privacy requirements are fully met. Accurately forecast lead times, holistically considering workload and communicate this clearly to stakeholders. Self-directed to continuously adapt to achieve strategic goals without requiring micro-management. Can deliver and accept constructive criticism in a collegial, team-based environment. Enjoy a fluid, fast-paced, entrepreneurial work environment. Have high attention to detail and produce quality work in a timely manner. Are willing to work with people at all levels of the organization—from the CEO to the interns. Not overly reliant on email, can “pick up the phone” or meet in person to build substantive relationships. Are excited to solve problems from start to finish identifying causes, recommend solution, and implement. Believe in Passion, Integrity, Excellence and Results. What will you be doing Manage the uploading of text, graphic and multimedia of content into the full suite of Marketo templates and campaign programs. Demonstrate nimble work habits in such a way as to produce and launch exceptionally fast and superior automated marketing outcomes. Educate and train members of the creative and content teams and other relevant teams on how best to structure their content to streamline workflow and maximize Marketo’s potential. Communicate parameters clearly with each individual content contributor, also identifying how best to modify their content if, for example, headlines are too long, or edits need to be made; focus on resolving time-consuming and repeating delays. Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs. Document the timing and assets whereby each marketing campaign will flow, making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona. Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads. Essential Functions: Be an internal expert on implementing Marketo campaigns and help identify ways to scale capacity and speed either in-house or via external support. Develop processes to capture the content in the exact formats that you need to upload to Marketo, making allowances that some of the editing will still need to be performed manually. Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles (e.g. Marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design and nurture campaigns. Educate internal teams on how to take advantage of new Marketo campaign formats; provide insight on what kind of content will work best in these new formats. Continuously identify thought leadership that elevates Argus’ brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel. Understand the importance of data and data management for privacy and MA/CRM management and reporting Work closely with our webmaster on form integration and web journeys. Work closely with colleagues on customer journeys and a coherent content strategy across web forms and through the marketing automation tool. Identify underperforming working practices and processes and escalate for corrective action. Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth. Skills and Experience Technical Skills: Proficiency in Marketo with hands-on experience in building and managing automated marketing campaigns. Strong understanding of marketing automation workflows, including tokens, dynamic content, and lead nurturing. Familiarity with CRM systems and integration with marketing automation platforms. Experience with web form integration, customer journey mapping, and content strategy alignment. Ability to work with multimedia content and upload assets into marketing templates. Analytical & Strategic Skills: Ability to forecast lead times and manage campaign timelines effectively. Experience in A/B testing, campaign optimization, and performance analysis. Strong attention to data privacy, compliance, and data management best practices. Capability to identify and improve underperforming processes and workflows. Communication & Collaboration: Proven ability to educate and train cross-functional teams on marketing automation tools and best practices. Strong interpersonal skills to collaborate with stakeholders across levels, including senior leadership. Comfortable with proactive communication—able to “pick up the phone” or meet in person to resolve issues and build relationships. Professional Experience: Minimum 3–5 years of experience in marketing operations with a focus on automation. Demonstrated success in delivering commercially impactful campaigns and improving operational efficiency. Experience working in fast-paced, entrepreneurial environments with minimal supervision. Attributes Self-motivated, confident and results driven individual Highly organised to manage own workload and efficiently meet targets Courteous, friendly, and positive What’s in it for you Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success. Competitive salary Hybrid Working Policy (3 days in Mumbai office/ 2 days WFH once fully inducted) Group healthcare scheme 18 days annual leave 8 days of casual leave Extensive internal and external training Hours This is a full-time position operating under a hybrid model, with three days in the office and two days working remotely. Office hours are Monday through Friday (Rotational Shift) 7.30 AM to 4.30 PM, 11 AM to 8 PM, 6.30 PM to 3.30 AM (Work from Home) with a one-hour lunch break.

Responsibilities

Manage the uploading of content into Marketo templates and campaign programs while ensuring efficient and automated workflows. Educate and train teams on content structuring to maximize Marketo's potential and streamline processes.