MEET BENEVITY

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
The Marketing Operations Analyst is responsible for designing and implementing marketing processes, measuring marketing performance, and maintaining overall system functionality. In this pivotal role, you’ll be instrumental in supporting our marketing endeavors by executing campaigns leveraging Marketo, delving into data analysis, identifying trends, and offering actionable insights to optimize campaigns and fuel business growth. Collaborating seamlessly with cross-functional teams, you’ll be at the forefront of developing and executing data-driven strategies, monitoring marketing performance, and ensuring the effectiveness of our initiatives.

WHAT YOU’LL DO:

• Systems Management: Manage technical aspects of key marketing systems (Marketo, LeanData, Drift, 6Sense and Salesforce) used to generate, distribute, and report on leads.
• Database Quality Management: Monitor database health based on industry best practices to reduce leads and maintain accuracy of information.
• Data Analysis and Reporting: Perform data analysis to derive insights aimed at enhancing marketing strategies and campaigns. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Process Improvement: Establish and maintain scalable processes that ensure best practices in campaign and lead management. Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Performance Monitoring: Develop robust KPIs and scorecards for marketing performance monitoring. Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.
• Collaboration: Collaborate seamlessly with cross-functional teams to develop and execute data-driven strategies. Present analysis and findings to a variety of audiences.
• Support Marketing Activities: Handle day-to-day marketing activities, including campaign management, data analysis, and project management.
• Technology Integration: Assist the technology team in designing applications that help optimize marketing operations and enhance the scope of campaign distribution

DISCOVER YOUR PURPOSE AT WORK

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.