What You Will Be Responsible For

• Reporting. The weekly marketing dashboard and Monday report: spend, cost per call, opt-in rate, return on ad spend, win rate per writer and the number of ads launched, reconciled across the ad platforms, Hyros and the CRM. A monthly summary by funnel stage. If a number is wrong, you are the one who notices
• Systems. Our ClickUp workspace for marketing: the production pipeline, statuses, dashboards, templates and the intake from Slack. Written procedures and naming conventions for every repeatable process. An asset library organised well enough that nobody has to search Google Drive
• Quality control. A compliance and QA checklist on every ad and email before it reaches the Head of Growth: banned words, claims, naming, landing page, tracking. A log of what launched, where and when
• Builds. Landing page variants and new funnel pages in GoHighLevel or ClickFunnels. Email sequences and automations in ActiveCampaign. Split-test setup. You build from the copywriter's text to the Head of Growth's brief
• Video editors. Day-to-day management of the editor pool: the weekly meeting, the flow of briefs, turnaround and revision targets, onboarding, screening applicants and tracking the bonus scheme. The Senior Direct Response Marketer approves the creative; you keep it moving
• The Head of Growth's week. Keeping every deliverable and deadline visible and on track, and flagging anything that is going to be late before it is. Booking recording sessions, running the meeting calendar, onboarding new starters, managing tool access and subscriptions
• Automation. We use Claude, ChatGPT and similar tools every day. Anything repeatable, whether that is reporting, QA checks, drafting procedures or reconciling data, is yours to automate
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