ABOUT US:

Making a meaningful difference with mission-critical software that empowers communities to thrive.
ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems – supporting multiple businesses across a variety of markets to be ready for anything.
We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.
It’s an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star – the communities we serve, and society at large.

THE KEY ACCOUNTABILITIES OF THE ROLE:

• Own ReadyTech’s marketing operations ecosystem – including tools, data architecture, process automation, and performance visibility.
• Lead the evolution of the function into an AI-first model, embedding intelligent workflows, content co-pilots, and predictive analytics into the marketing team’s operating rhythm.
• Partner with Growth, Brand and Industry Marketing teams to ensure campaigns are well supported with data, infrastructure and measurement.
• Define and maintain scalable, repeatable marketing processes that increase campaign velocity, quality and ROI clarity.
• Deliver real-time, actionable insight into marketing performance across the entire funnel –from lead generation through to revenue contribution.

THE KEY RESPONSIBILITIES OF THE ROLE:

• Manage and optimise the marketing tech stack – including CRM and marketing automation platforms (Salesforce), analytics tools, and data integrations.
• Design and implement lead lifecycle infrastructure – including lead scoring, attribution, routing, MQL criteria and sales handover processes.
• Build and maintain marketing dashboards and reporting frameworks that provide visibility into campaign performance, channel efficiency, and pipeline contribution.
• Champion the adoption of AI-powered tools and capabilities – enabling the team to move faster, automate more, and uncover new insights.
• Develop and maintain automations, playbooks and intelligent workflows to reduce manual effort and drive campaign scale.
• Ensure data integrity, compliance, and consistency across platforms and processes.
• Collaborate with the broader marketing function to align on shared metrics, data flows and lead management best practices.
• Stay ahead of martech and AI innovation – evaluating tools and making strategic recommendations to enhance marketing effectiveness

THE KEY REQUIREMENTS FOR THE ROLE:

• Strong problem-solving ability and a structured, process-oriented mindset.
• Comfortable working across marketing tools and platforms, with a desire to streamline and improve.
• Solid analytical skills and ability to turn data into insights and practical recommendations.
• Curious and open to experimenting with new tools – particularly AI, automation and workflow innovations.
• Effective communicator and collaborator, able to support a cross functional team environment.