Marketing Ops, Program Manager at PayPal

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

17 Mar, 26

Salary

0.0

Posted On

17 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Operations, Program Management, Cross-Functional Collaboration, Data-Driven Tactics, Stakeholder Management, Campaign Performance Reporting, Adobe Experience Cloud, Pardot, Martech Ecosystem, CRM Platforms, Analytics Tools, Data Segmentation, Digital Channels, Executive Communication, Change Management, Process Efficiency

Industry

Software Development

Description

Coordinate the execution of marketing programs to ensure timely delivery. Provide consultation on complex programs and campaigns across various channels. Drive process efficiency and governance for marketing operations. Identify and resolve obstacles to maintain program momentum. Collaborate with internal teams to influence the quality and effectiveness of marketing processes. Implement data-driven tactics to enhance brand awareness and customer engagement. Build and maintain relationships with key stakeholders and cross-functional teams. Contribute to enhancing the customer experience and communication strategies. 3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Lead end-to-end delivery of complex marketing campaigns and initiatives across owned and paid channels. Partner with Marketing, Operations, and Martech teams to define, design, plan, and execute integrated programs that support business goals. Coordinate tasks, resources, and timelines across multiple implementation teams to ensure deadlines and deliverables are met. Manage stakeholder expectations, including campaign performance reporting and project updates, ensuring clarity and alignment. Define tracking, tagging, and measurement requirements in collaboration with Marketing and Analytics teams to ensure robust performance insights. Provide proactive communication on project and campaign progress to cross-functional teams and leadership. Establish ways of working, success metrics, KPIs, and operational processes while managing dependencies with partner teams. Act as the primary point of contact to identify, mitigate, validate, and manage risks across programs and campaigns. Develop and maintain documentation, including briefs, timelines, workflows, process guides, and campaign repositories. Offer strategic consultation, identifying optimization opportunities in campaign design, process efficiency, and execution quality. Contribute to change management efforts, sharing learnings, best practices, and process improvements across the organization. Minimum of 5-8 years of relevant work experience in Marketing Operations / Program Management with a Bachelor's degree or equivalent practical experience. Demonstrated success managing complex, multi-channel marketing programs with in a Marketing Operations or Martech environment. Strong experience working with cross-functional teams in fast-paced, matrixed organizations Experience with Adobe Experience Cloud tools and Pardot for lead nurturing, segmentation and campaign execution Hands-on technical understanding of Martech and Adtech ecosystems, including APIs, integrations, tagging frameworks, and data flows. Ability to partner with engineering teams and speak the language of technical requirements, feasibility, and platform constraints. Familiarity with CRM platforms and analytics tools (e.g., GA4, Tableau, Power BI). Strong understanding of data segmentation and digital channels (email, paid media, web/app personalization). Has an impact-oriented mindset and thriving amid ambiguity and changing priorities while focusing on results. Has strong stakeholder management experience and develops trust-based partnerships and drives enterprise-wide impact. Exceptional executive communication, able to translate complex technical issues into concise insights and actionable recommendations for non-technical stakeholders. Flexibility to operate in global hours to support cross-region partners and project timelines.

Responsibilities

Coordinate the execution of marketing programs and drive process efficiency for marketing operations. Collaborate with internal teams to enhance the quality and effectiveness of marketing processes.