Marketing Ops Spec at Staples Inc.

Framingham, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Jul, 26

Salary

85000.0

Posted On

11 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketo, Email marketing, Marketing automation, Project management, Data analysis, A/B testing, Campaign reporting, Lead routing, Technical troubleshooting, Personalization, Dynamic content, Cross-functional collaboration, Digital marketing, Organizational skills, Logical thinking

Industry

Retail Office Equipment

Description

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. What you’ll be doing: * Build and execute Email campaigns using Marketo as the automation platform * Project manage email campaign execution, including schedule, deliverables, content, data, and reporting * Act as a subject matter expert to advise our marketing partners on best practices for campaign development * Recommend how data can be used to increase personalization and dynamic content into our email campaigns * Build out email nurture steams and trigger campaigns to increase automation * Work with business partner to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns * Perform complete end-to-end testing or all projects to ensure flawless execution * Partner with Trade Show marketing team to capture show data and route leads to sales team and/or email streams * Execute A/B testing as needed; recommend best practices to set up and execute tests * Provide campaign reporting and ongoing monitoring * Troubleshoot technical issues as they arise * Educate partners on marketing automation best practices * Manage our technical vendors/consultants as needed What you bring to the table: * Logical thinker * Strong technical skills * Proven ability to learn new technology applications quickly * Excellent project management and organizational skills * Experience working with cross functional teams Qualifications: What’s needed- Basic Qualifications * 2+ years of experience years of marketing experience managing marketing-based email campaigns or Digital Marketing or Marketing Automation experience What’s needed- Preferred Qualifications * Bachelor’s degree or equivalent work experience * Marketo experience We Offer: * Inclusive culture with associate-led Business Resource Groups * Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) * Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits [https://careers.staples.com/Staples-Life/Benefits] Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Responsibilities

The role involves building and executing email campaigns using Marketo while managing project schedules, deliverables, and reporting. You will also act as a subject matter expert to advise partners on marketing automation best practices and lead optimization strategies.