Marketing Performance & Technology Director (12 month mat cover)

at  Financial Times

ABOUT US

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

REQUIRED SKILLS / EXPERIENCE

• At least 8 years of experience working in Performance Marketing
• Thought leadership in MarTech with +4 years’ experience of driving MarTech strategy in a customer focused & revenue driven organisation
• A strong collaborator, with the ability to foster positive working relationships across the business
• Ability to influence at a senior level and work alongside technical teams
• Experience in a similar industry or with recurring revenue / subscription models.
• Proven experience in media agency management and relationships
• Proven knowledge and experience of working with key marketing technology tools and systems
• Proven experience of translating and communicating accurate information to technical and non-technical stakeholders
• Strategic problem solver that can see beyond the day-to-day to help reach marketing and revenue goals and improve the customer experience

THE ROLE / POSITION OVERVIEW

The Financial Times is evolving its capabilities and communications to deliver highly targeted, multi-channel, and customer-centric experiences.
To achieve this, we are seeking a candidate with significant agency experience—whether brand or client-side—who can bring deep expertise in paid media strategy, full-funnel marketing, and agency management to drive impactful outcomes. This experience is critical for navigating the fast-paced, dynamic landscape of global marketing and ensuring alignment with our ambitious growth objectives.
Part of our growth ambition, hinges on using advanced data, technical solutions, and marketing automation to navigate the same increasingly complex and dynamic external environment. The Marketing Performance & Technology Director will lead a team of experts through this period of change, ensuring the development of innovative and strategic capabilities that drive sustainable growth.
The Performance Marketing team plays a pivotal role in building awareness and consideration for the FT and its subscription products while efficiently acquiring new customers. Through expert programme management, the team harnesses industry trends, data insights, and technology to deliver innovative, omni-channel marketing approaches that drive new customer acquisition and engagement.
Reporting to the Managing Director of the Consumer Revenue Group, this role is instrumental in delivering critical initiatives in 2025 to achieve ambitious objectives and establish the foundation for long-term growth.

KEY RESPONSIBILITIES

• Lead, nurture, and inspire the Performance Marketing team, fostering a culture of collaboration, innovation, and continuous development. Find opportunities for team members’ growth, providing mentorship, training, and support to elevate individual and collective performance.
• Partner with Marketing, Product & Tech and Analytics teams to continue to invest and improve our integrations to enable the technology vision. Work effectively and collaboratively with teams across the business to influence and deliver consumer revenue team goals.
• Lead global paid media strategies across web and app, driving customer acquisition through full-funnel approaches, adapting to market conditions, and managing agency partnerships to align with business goals.
• Champion the FT’s first-party data and advanced segmentation strategies across all acquisition marketing initiatives, ensuring efforts are maximised ahead of future industry challenges.
• In collaboration with Product and Technology colleagues, contribute to the shaping of the martech strategy by integrating data and technology into decision-making processes, ensuring alignment with business goals, and driving adoption across marketing activities to enhance efficiency and future-proof capabilities.
• Drive marketing effectiveness by embedding best practices, enhancing analytics and attribution frameworks, ensuring consistent data collection, and addressing impacts of cookie reliance to optimise media spend and campaign strategies.
• Lead conversion optimisation - steering testing and experimentation programme to pursue commercial objectives and to drive improvements across the customer journey.
• Leverage data insights and paid media strategies to support experimentation, testing, and scaling of impactful changes that enhance user experience and conversion rates.