YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Predict industry trends, evaluate macroeconomic impacts, and forecast local market shifts to inform strategic planning.
• Monitor and analyze performance vs. forecasts; provide insights and recommendations for course correction.
• Use multiple data sources to extract actionable insights that support commercial and strategic decisions.
• Analyze competitor performance, track government policies, and monitor illicit trade impacts.
• Enhance data tools and analysis methodologies to improve efficiency and accessibility across the business.
• Inform pricing and revenue growth strategies using macroeconomic, consumer, and internal financial data.
• Work closely with Marketing, Commercial, Finance, and agency partners to ensure aligned execution of plans and insights.
• Build and maintain positive internal and external relationships to ensure smooth delivery of reporting and insights.