We’re looking for an experienced and passionate performance marketing planner to join our team and play a critical role in delivering our 121-markting strategy.
As a member of the Customer Brand & Engagement community, you will sit within the Personalisation & Performance Marketing Team and will be responsible for working in partnership with retail product & marketing squads to design marketing plans that meet customer needs and drive commercial, customer & brand engagement outcomes.
As a supportive manager, working collaboratively with a variety of stakeholders you will ensure we have an effective and efficient set of plans, focussed on enabling the delivery of key priorities.
And of course, at the heart of our plans will remain our 15 million members, who are at the centre of every decision we make as a Society. Every role, no matter what its objective, is member focused, and in the Personalisation and Performance Marketing Team, it is our mission is to provide our members with timely, relevant and personalised content that puts our members first and truly makes a difference.
The role requires relevant and current marketing, planning and engagement expertise, business and commercial acumen, stakeholder management capability, strong interpersonal and communication skills, data, and insight analytical capability.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our London, Swindon or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

As a minimum you will have:

• Experience in owning and managing marketing plans including forecasting sales, hitting sales targets and driving key success metrics, presenting performance data & reviews to senior stakeholders, confidently managing 121 marketing strategies and channels
• Proactive self-starter who can take initiative and is a natural problem solver and is an excellent collaborator who can demonstrate excellent stakeholder management supported by good negotiation and influencing others in a positive manner and is highly resilient
• Demonstrate current experience of strategic and tactical planning across multiple 121 channels, driving personalised direct marketing campaigns that deliver good ROI and high conversion and customer experience

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

You’ll spend regular time with your key stakeholders building strong relationships and a deep understanding of the commercial/market/brand/channel/customer insight and the future propositional roadmap. And you’ll work collaboratively with your partner areas to develop detailed plans that meet customer needs and achieve our commercial & brand outcomes. As part of that you will work closely with the broader personalisation and performance teams to unlock potential and move closer towards our ambition of delivering truly personalised customer communications.
You’ll also work closely with other members of the Personalisation and Performance team on how we’ll measure our effectiveness and forecast for future activity. You will be prioritising, making decisions, and finding solutions to blockers and issues daily – this role is varied and interesting.
You will work in your team to generate innovative ideas for marketing, creating business cases to support them and driving a marketing plan forward.
You will support the team scanning and spotting ‘pain points,’ such as potential barriers, prioritisation, resource, budget concerns and ensuring the appropriate escalation is followed.
Using your excellent organisational skills, you will help to arrange/prepare for stakeholder sharing sessions – including agendas, ensuring inputs and outputs are created.
You will support the coordination of ‘T-shirt sizing’ of back logs and driving the prioritisation to move the plans forwards.
You will help the team in understanding & sharing the future landscape of proposition & service, maintaining a holistic view and ensuring channel/creative/messaging consistency.