Marketing & PR Manager

at  Transport for London

Organisation - London Transport Museum
Job - Marketing
Position Type - Full Time
Job title - Marketing and PR Manager – Permanent
Salary - circa £36,640 - £38,500
Band - 2B
Location - Leicester Square
Contract Type - London Transport Museum (LTM)
Hybrid working within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. Hybrid working arrangements can evolve subject to business requirements.
About London Transport Museum (LTM)
We are the world’s leading museum of urban transport and an award-winning day out. But that’s just part of our story. We are passionate. We are curious. We are adventurous.
As a heritage and education charity, we reach every primary school in the capital to fire the imaginations of tomorrow’s engineers, designers, scientists, and arts enthusiasts. With business partners and industry decision-makers, we tackle the topics that matter to London, from smart cities to green innovation.
We want to close skills gaps, redress gender imbalances and create opportunities for under-represented and disadvantaged communities.
We want to ignite curiosity to shape the future.
At LTM we welcome children, young people and adults at risk as Museum visitors and through engagement projects. We take safeguarding our visitors seriously and ensure all our staff and volunteers are DBS checked, regularly trained, and feel confident following our thorough safeguarding procedures. At LTM, safeguarding is everyone’s responsibility.
Overview of project/role
London Transport Museum is the world’s leading museum of urban transport and an award-winning day out. But that’s just part of our story. We want to ignite curiosity to shape the future.
As an education and preservation charity, the Museum uses the powerful link between transport and the growth of London, culture and society since 1800 to tell the story of London’s journey over the past 200 years.
The Marketing and PR Manager is responsible for leading on the development and implementation of strategic communication plans to meet Museum targets for income generation and visitor participation. This includes the promotion of exhibitions, public events and charitable programmes.

Key Accountabilities

• The post holder will develop and implement campaigns, and manage marketing projects which will include placing media advertising, media relations and ‘sell-ins’ to media, building relationships with media, marketing and tourism organisations. A key part of the role will be to write creative and factual copy for a range of audiences and marketing channels including press releases, marketing collateral and digital.
• Manage potentially negative media, overseeing and advising colleagues on the best strategy to take.
• Manage relationships with external partners, agencies and consultants to ensure the Museum is working with these partners effectively and professionally.
• Manage the production and distribution of marketing material, advancing marketing partnerships and briefing internal delivery teams on marketing activity.
• Oversee the maintenance and regular updating of press mailing lists, marketing databases and other administration systems.
• Regularly monitor and evaluate the Museum’s press coverage and wider marketing performance in order to feedback to internal stakeholders.
• Manage a range of internal and external events including press launches and familiarisation visits, private views, filming and photo-shoots, press visits, trade and consumer fairs.
• Organise the production and distribution of communication materials. Ensure distribution databases are maintained and liaise with distribution companies.
• Act as a brand guardian and help maintain the consistent application of the Museum brand. This will include working with the Museum’s Design team to produce a range of advertising and marketing materials.
• Deputise for the Senior Communications Manager regarding various Marketing and PR activity, reactive negative media, reputational threats to the Museum and public programme activity.

Skills, Knowledge & Experience
Skills

Essential:

• Strong communications skills
• PR and marketing techniques
• Ability to write engaging press releases and promotional copy
• Campaign planning
• An ability to build personal and organisational relationships especially with the media and travel trade
• Enthusiastic, confident, and self-motivated
• Flexible, with ability to work under pressure to meet changing and multiple deadlines
• Attention to detail and proofreading
• Numerate

Desirable:

• Managing a media contacts database

Knowledge

Essential:

• PR and Marketing functions
• Print, broadcast and online media
• Advertising and print production
• Event planning
• Ability to process and interpret market data
• Good knowledge of GDPR practices and safeguarding awareness
• A good level of IT knowledge

Desirable

• Event planning

Experience

Essential:

• Working in a marketing or communications role – preferably in a press office or PR agency
• Creative and factual copywriting
• Project managing campaigns
• Collaborative working with colleagues and partners and external stakeholders – including commercial and not-for-profit organisations
• Working with external organisations and agencies including suppliers

Desirable

• Organising events e.g. press previews and private views

Equality, diversity and inclusion
We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.

Application Process

• Please apply using your CV and a one page covering letter. We recommend that you consider the motivations, skills, knowledge and experience required for this role and ensure your CV and cover letter outlines where you meet these criteria. PDF format preferred and do not include any photographs or images.

Please refer the Job description for details