Marketing Program Manager, New Markets at Gartner

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

0.0

Posted On

23 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Public Relations, Brand Marketing, Media Relations, Content Creation, Strategic Planning, Crisis Management, Project Management, Team Leadership, Communication Skills, Analytical Skills, Digital Marketing, Social Media, Innovation, Creativity, Stakeholder Management, Performance Evaluation

Industry

Market Research

Description

About the Job: Gartner Digital Markets is looking for a Program Manager to join our SEO & Content Promotions team. We’re seeking a candidate with 7+ years of experience and a passion for PR & Brand marketing and the skills to drive business growth for our portfolio of websites. As the Program Manager of our PR unit, you will be responsible for leading the organisation’s communication strategy across public relations, media engagement, corporate brand positioning, and marketing communication. The role requires a seasoned communications leader who can strengthen the brand narrative, manage reputation, and drive integrated communication across internal and external stakeholders. What you’ll do: Build and Lead PR team: Lead the PR & Brand communication team to enhance brand visibility and reputation. This involves hiring the right set of PR associates for the targeted geographies, onboarding, training and mentoring team, setting goals & expectations, evaluating performance and more. Media Relations: Support your team to build and maintain strong relationships with journalists, bloggers, and media outlets. Pitch stories, coordinate interviews, and proactively seek opportunities for media coverage. Content Creation: Support engaging and compelling content such as press releases, and social media updates. Ensure the content aligns with the organization’s messaging and brand guidelines. Strategic Planning: Support development and execution of comprehensive PR strategies and campaigns to promote the organization’s brand, products, or services. This involves setting goals, identifying target audiences, and creating messaging frameworks. Monitoring and Measurement: Monitor media coverage and public sentiment to assess the effectiveness of PR strategies. Use analytics and metrics to measure the impact of PR activities and generate reports for management. Brand Management: Ensure consistent brand messaging and representation across all communication channels. Collaborate with marketing teams to align PR efforts with overall marketing campaigns. Manage crisis communication with proactive reputation protection and risk mitigation. Maintain a healthy backlink profile: You’ll help us maintain a healthy backlink profile from top tier sources, and work to ensure we’re being featured on high-quality websites. Efficient Project Management: Ensure timely completion of assigned tasks and projects to your team. Maintain high standards and quality of data collection and management. Communicate actions to stakeholders in a timely manner and share project metrics for weekly / monthly reporting. Review and quality checks: Review the work of your peers and make necessary corrections in their pitches and promotion materials. Strong email writing skills are a must! Lead with innovation and creativity: Assist the PR team to innovate new outreach ideas and in launching result-oriented PR & marketing campaigns. What You Will Need: Bachelor’s degree or master's degree preferably in marketing and/or digital marketing. Equivalent certification in digital marketing will also be considered. Minimum 7+ years communications or public relations experience with 2 years in team leading capacity Proven experience in PR or related roles, preferably in a managerial capacity. Should have deep India market expertise: Understanding India's complex media ecosystem, regulatory environment, and cultural nuances with established relationships across business media, Solid understanding of media relations and experience with media outreach. Crisis management skills and the ability to handle sensitive issues effectively. Familiarity with social media platforms and their use in PR campaigns. Strategic thinking and the ability to develop and implement effective PR strategies. Demonstrated track record of running effective pilots and turning into scaled programs with full product service ownership mindset. Excellent oral and written communication skills (experience with email outreach campaigns and promotions are a plus). Who You Are: Works super efficiently. You are always looking for ways to get more done with less wasted effort. Can multi-task. You can juggle a lot at once and never get stressed out when multiple projects are on your plate. Cool and collected is your middle name. Action-Oriented. Deliver fast, get great results. We embrace the vision, roadmap to success, and the action it takes to make it happen. Intellectually Curious. Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development. What we offer: Limitless growth and learning opportunities. A collaborative and positive culture — Your team will be as smart and driven as you. Outstanding compensation — Plus competitive benefits and generous time off. A chance to make an impact — Your work will contribute directly to our strategy. Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com. Job Requisition ID:106231 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. At Gartner, we guide the leaders who shape the world. About 14,000 client enterprises worldwide rely on Gartner for actionable, objective business and technology insights. Our teams of thinkers and doers know that staying curious is the best way to shape the future, for ourselves and our clients. Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Responsibilities

Lead the PR & Brand communication team to enhance brand visibility and reputation while managing media relations and content creation. Develop and execute comprehensive PR strategies and monitor their effectiveness.