DESCRIPTION

Job Title: Marketing Programs Specialist
Location: Egham, UK
Gartner’s Consulting business is an extension of Gartner’s industry-leading IT Research. From CIOs, to leaders in business and government, we help Gartner clients across enterprises translate insights into transformational actions and achieve their mission-critical priorities. Leveraging the breadth of Gartner’s resources, Consulting is growing rapidly, with unlimited potential to continue expanding our client base.
Technology Strategy Consulting. We help the C-suite make the right decisions based on how technology can transform their businesses. In today’s world, a consulting firm that is “born digital”, (with the ability to directly leverage the full power of Gartner’s research and insights) has relevance to the most important strategic decisions any business will make.
The marketing team, within the Sales Enablement function, has a strategic focus on empowering partners to build top of the funnel through campaigns, leveraging conferences and cross business units’ collaboration. We help partners to identify, nurture and qualify new leads as well as support the acceleration and closing of deals.

WHAT YOU WILL DO:

• Work with Consulting Partners on demand generation activities, targeting MQLs and executing on campaigns plans.
• Produce compelling and innovative material to support industries go-to-market (conversation starters, presentations, email templates, flyers).
• Inform stakeholder decision based on data-driven insights and market analysis.
• Support Gartner Consulting team’s delivery of webinars and roundtables in a physical or virtual environment, as well as support Consulting team presence and activities at Gartner conferences.
• Report on campaign performances and ROI.
• Establish trust-based relationships with key stakeholders and cross-functional teams.

IMPACT OF THE ROLE:

• Enable profitable growth through world-class execution of campaigns.
• Drive globally consistent approach working cross functionally with key business partners.
• Raise Gartner Consulting brand awareness.
• Viewed as a strategic partner with our key stakeholders.