Accountabilities

• Analyze markets, competitors, traffic sources, and digital acquisition trends to identify opportunities for new funnels, creative concepts, and growth initiatives.
• Translate research and performance insights into actionable hypotheses, prioritizing experiments based on potential impact and clearly defined success metrics.
• Lead cross-functional marketing projects designed to validate new funnels and optimize existing ones for conversion, ROAS, acquisition, and retention.
• Collaborate with brand, performance marketing, and product teams to ensure growth initiatives are aligned with broader business objectives.
• Design, coordinate, and monitor A/B tests and other growth experiments, documenting results and translating findings into actionable recommendations.
• Use AI tools and automation to streamline market research, reporting, analysis, creative production, and recurring marketing workflows.
• Build dashboards, reporting frameworks, and performance-tracking processes to monitor funnel performance and experiment outcomes.
• Identify delivery bottlenecks and operational inefficiencies, recommend process improvements, and drive projects through to completion within agreed timelines.
• Prepare recurring reports, growth playbooks, market analyses, experiment summaries, and recommendations for future initiatives.
• Maintain clear project documentation, priorities, milestones, and communication across stakeholders using appropriate project management tools.
• 
  

Requirements

• 3+ years of experience managing growth or marketing projects within digital products or similarly fast-paced environments.
• Strong understanding of digital acquisition and retention funnels, including Paid Social, PPC, CRM, SMM, SEO, and brand campaigns.
• Demonstrated experience designing, coordinating, or managing A/B tests and growth experiments.
• Strong analytical capabilities and practical experience with marketing research and analytics tools such as Google Analytics, Similarweb, Ahrefs, Meta Ads Library, or comparable platforms.
• Hands-on experience with project management systems such as Notion, Asana, Jira, ClickUp, or similar tools.
• Proven ability to integrate AI and automation into marketing workflows, with experience using tools such as ChatGPT, AI agents, n8n, Replicate, Fal.ai, custom GPTs, or comparable technologies.
• Strong communication and reporting skills, with the ability to synthesize complex information into clear business insights and decisions.
• Excellent prioritization, organization, and project coordination skills, with the ability to manage multiple initiatives simultaneously.
• Proactive ownership mindset, strong follow-through, and comfort working independently in a rapidly changing environment.
• Ability to collaborate effectively with multidisciplinary teams and communicate clearly with both technical and non-technical stakeholders.
•