Marketing Reporting and Insights Specialist at Best Buy Canada

, , Canada -

Full Time

Start Date

Immediate

Expiry Date

27 Feb, 26

Salary

83000.0

Posted On

29 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Storytelling, Analytical Skills, Digital Marketing, Adobe Analytics, GA4, Power BI, Google Ad Manager, Criteo Retail Media, Google Marketing Platform, Meta Ads Manager, SA 360, Campaign Reporting, Audience Segmentation, KPI Development, Hypothesis Testing, A/B Testing, Incrementality Testing

Industry

Retail

Description

As a data storyteller, the Best Buy Ads marketing reporting and insights specialist will help shape how advertising campaigns are measured and deliver clear, insightful campaign results to our client partners. The ideal candidate has a passion for storytelling with data, is highly analytical, and has significant hands-on experience using digital marketing platforms to drive retail outcomes. We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative, and social purposes. Apply now and grow your career with our Best Buy Ads team as a marketing reporting and insights specialist! What you’ll do as a marketing reporting and insights specialist: Prepare campaign reporting for flagship campaigns and seasonal event vendor programs, weaving stories from data and translating results into clear narratives and recommendations. Use a combination of Adobe Analytics, GA4, Power BI and publisher platforms (e.g. Google Ad Manager, Criteo Retail Media, Google Marketing Platform, Meta Ads Manager, SA 360) to pull required campaign data. Collect, analyze and report on campaign performance across our full suite of ad products, including onsite, app, offsite, CRM and in-store tactics, and holistically. Develop and maintain standardized advertiser reporting templates and SOPs for all Best Buy Ads campaigns. Lead training and teach outs to all stakeholders, including Partner Marketing, Partner Success, digital retail and channel marketing teams. Work closely with the Audience team to incorporate audience segmentation and insights into campaign reporting so that advertisers can directly see the value of leveraging Best Buy’s first party data. Work with leadership to develop the roadmap for advertiser campaign measurement and self-serve reporting and insights, including KPIs, measurement approaches and tooling. What we’re looking for: 5+ years of experience working in marketing analytics, retail media reporting and/or digital marketing measurement roles within media, retail or digital advertising. Advanced knowledge and experience working with Adobe Analytics, GA4 and BI Tools (Power BI, Looker and/or Tableau). Excellent knowledge of digital advertising measurement best practices and KPIs and hands-on experience working in a variety of digital advertising and reporting platforms. Experience with hypothesis testing (a/b tests and incrementality tests) and T-Tests. Why you’ll love it here: Employee discounts on awesome tech from day one Flexible health benefits and wellness program TFSA and RRSP programs 100% matched company pension plan Training programs to build new and transferable skills About Best Buy As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work. We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements. Join our amazing team! We are looking for people just like you. Annualized base pay range $78,000.00 - $83,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us. Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3 Wondering is a great place to start. Let’s talk about what’s possible. Best Buy Canada is one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology and entertainment products, plus an expanded assortment of lifestyle products offered online at the right prices. Recognized as a 2023 winner of Canada’s Top 100 Employers, we received top marks in everyone from our work atmosphere and employee engagement to our phenomenal training and skills development programs. When you’re part of our team, you’ll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You’ll get a sneak peek at the newest gadgets before they hit the market! Employment opportunities are available nationwide, including our Canadian Headquarters (CHQ) on the west coast, our two distribution centres, and 150+ retail store locations. We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology

Responsibilities

Prepare and analyze campaign reporting, translating data into clear narratives and recommendations. Collaborate with various teams to incorporate audience insights and develop standardized reporting templates.