POSITION OVERVIEW

The Marketing Research Analyst supports business development, marketing, and client engagement initiatives through market research, CRM management, and strategic content creation. This role is ideal for a marketing-savvy B2B/B2G researcher who enjoys investigating markets, following trends, understanding target audiences, shaping messaging, and supporting campaigns that drive growth.
The ideal candidate brings 5 to 7 years of experience in research, content development, client engagement strategy, and CRM management, along with strong organizational skills and a passion for uncovering trends and telling stories that resonate with our public and private sector partners.

KEY SKILLS/COMPETENCIES FOR THIS POSITION

• Intellectual curiosity; attention to detail; strong communication, analytical, and problem-solving skills; and a solution-oriented mindset are musts for this position.
• Strong ability to work both collaboratively and independently, contributing to a positive, informed, and productive team environment while also taking initiative, managing tasks with minimal oversight, and proactively identifying ideas and seeking solutions.
• Strong time management skills; able to prioritize workload to meet deadlines and deliver high-quality work. Ability to balance multiple tasks, maximize productivity, and proactively communicate when support or adjustments are needed.
• Experience with market intelligence tools, such as GovWin, EzGovOpps, and BidPrime and with CRM systems such as NextStage (company’s system), Hubspot, or Microsoft Dynamics Sales.
• Ability to understand B2B/B2G industry dynamics, market drivers, and key success factors related to professional and technical services.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Strong organizational skills, with the ability to track and report performance metrics.

Please refer the Job description for details