WHO WE ARE…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

SKILLS AND EXPERIENCE REQUIRED

• Min 2 years of experience in CRM, retention marketing, or lifecycle management, preferably in streaming, digital, or subscription-based businesses.
• Passionate about entertainment, streaming, and digital storytelling.
• Curious, creative, and eager to experiment with new ideas while staying data-driven.
• Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools.
• Excellent communication and collaboration skills, fluent in English and German.

YOUR NEW ROLE

We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Germany team. This role sits within the EMEA Retention team, reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the German market and driving ongoing customer engagement and retention. With a strong focus on CRM, you will design and execute campaigns that keep our users excited, loyal, and deeply connected to our stories.

YOUR ROLE ACCOUNTABILITIES

• Develop and execute CRM and retention campaigns for HBO Max Germany, across email, push notifications, and in-app messaging.
• Partner with CRM, Brand, Content, Product, and Analytics teams to deliver personalized, data-driven customer journeys.
• Monitor performance metrics, analyze customer behavior, and optimize campaigns for engagement and churn reduction.
• Support the launch of HBO Max in Germany by building effective onboarding flows and winback strategies.
• Explore innovative retention mechanics such as gamification, loyalty perks, and localized campaigns tailored to the German market.
• Collaborate closely with colleagues across EMEA to share best practices and implement region-wide retention initiatives.
• Stay on top of industry trends in streaming, digital marketing, and entertainment to continuously evolve our approach.